Emma Raducanu becomes Porsche Ambassador

How Emma Raducanu Won the Fashion World Over in 2021 . . . While Women's Tennis Shakes AOC Fashion

Before 2021, not even the most ardent of tennis fans would recognize the name of British star Emma Raducanu. Today, she’s far more than a sports celebrity, catching the eye of the red carpet press at events around the world.

The 18-year-old from Kent arrived in New York for the late August-early September US Open tennis tournament, having already captured hearts at Wimbledon, as the first British woman in 42 years to get to the fourth round.

Bets weren’t being placed that Raducanu would win the US Open, even though she was wearing lots of public good will on her back. And then lightening struck in tennis world. Days later publicist Mark Borkowski said Raducanu was poised to become “a billion-dollar girl”, scoring a raft of sponsorship deals.

“I think Emma will earn well over $100 million [in the next calendar year]. She’ll eclipse all the men,” said Jonathan Shalit, the chairman of InterTalent Group, a London-based talent management agency.