Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Formula 1 [FI] has moved into the fast lane, striking new business alliances with Apple and LVMH starring Louis Vuitton in 2025.

Today we focus on LV and F1, with visuals from the new Formula 1 and the Apple Original Films' highly-anticipated movie movie in F1. The movie starring Brad Pitt and Damson Idris opens June 27.

Fresh off winning the prestigious 2025 Cannes Lions Grand Prix for their partnership with the Paris 2025 Olympic Games, this new F1 relationship announced in late 2024 represents what is called the LVMH “strategic narrative layering” approach across its maisons.

The fastest growing segment of F1 fandom is young women. From AOC’s perspective, layering bottles of Moët & Chandon into the F1 celebration experience, tying it directly to the Louis Vuitton brand experience is simply brilliant.

But hey — what do I understand understand about business in a purely transactional Wall Street world universe? ~ Anne

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H&M Home x Palm Heights Grand Cayman Hotel Summer 2025 Collab

H&M Home x Palm Heights Grand Cayman Hotel Summer 2025 Collab

Hot spot Palm Heights hotel, Grand Cayman’s first all-suites boutique hotel and a favorite spot for A-listers Bella and Gigi Hadid, Chloë Sevigny, Emily Ratajkowski and Hailey Bieber launches a collaboration with H&M Home that navigates the line between luxurious and pretentious.

Palm Heights is situated on Grand Cayman’s famous Seven Mile Beach and is inspired by 1970s Miami. Designed by Palm Heights creative director Gabriella Khalil, the hotel opened in 2019, shortly before the pandemic.

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Dom Perignon's 'Creation is an Eternal Journey' Ode to Humanist Thinking

Dom Perignon's 'Creation is an Eternal Journey' Ode to Humanist Thinking

Dom Perignon's 'Creation is an Eternal Journey' Ode to Humanist Thinking

The newest initiative from Dom Pérignon, titled "Creation is an Eternal Journey," is 2 minutes of video beauty, longing and enthusiasm for a life well-lived in a world infused with turmoil and conflicting values.

The distinguished champagne producer, part of the LVMH group, has collaborated with seven established creatives from various disciplines to reinterpret the Dom Pérignon narrative in nonmaterialistic self-expression and humanist values.

The Dom Perignon [IG] ‘Creation Campaign includes Zoë Kravitz - actor and director [film]; Tilda Swinton - actor and artist [cinema & art]; Iggy Pop - pioneering musician [punk rock legend]; Anderson .Paak - music producer and director [Grammy-winning artist]; Clare Smyth - Michelin-starred chef [gastronomy]; Alexander Ekman - dancer and choreographer [contemporary dance]; and Takashi Murakami - contemporary artist [visual art icon].

Most LVMH brands are adept at sophisticated marketing to clients for whom nuances matter. With anti-billionaire hate growing exponentially in America and around the world, brands must be extra careful in how they communicate their values. A new book ‘The Haves and the Have-Yachts: Disparities on the Ultra Rich’ offers a field guide to the ultra-wealthy, exploring their lives and influence.

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Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

Maison Keï Akai is proud to unveil DAMIER, a striking new black-and-white group exhibition opening on Thursday, June 12th, in celebration of Grand Prix Montreal 2025 weekend. Drawing inspiration from the graphic elegance of the iconic checkered flag, the exhibition is a bold homage to the visual language of Formula 1 and the energy it brings to Montreal each summer.

AOC’s pleasure in sharing this Maison Keï Akai news flows from the intersection of multiple events, cultural issues and people who have touched my life in very positive ways.

Richard Bernardin: the Heart of Maison Keï Akai’s ‘Damier Exhibition

Breathing “life, sensuality and wisdom” [all Anne’s words] into the Montreal exhibition is internationally-acclaimed fashion photographer Richard Bernardin, whose evocative large-format black-and-white prints will be prominently featured.

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Inside the Mind of Dior Creative Director Jonathan Anderson: How His Imagination Thrived at LOEWE

Inside the Mind of Dior Creative Director Jonathan Anderson: How His Imagination Thrived at LOEWE

Inside the Mind of Dior Creative Director Jonathan Anderson: How His Imagination Thrived at LOEWE

The Northern Irish designer will present his first collection, Dior Men Summer 2026, in Paris on June 27, 2025, skipping a haute couture show and then showing in Paris Fashion Week in October.

Delphine Arnault says she remembers climbing the stairs to a small apartment Jonathan Anderson rented near the Gare du Nord. She was immediately struck by the clarity of Anderson’s vision for JW Anderson. In short order the LVMH group took a minority share in JW Anderson and appointed him creative director of Spanish leather goods brand Loewe.

For reasons I understand deeply, based on our tremendous support for Maria Grazia Chiuri, we want her light to continue to shine brightly. However, Delphine Arnault’s point about Anderson staying 11 years at Loewe — when he absolutely declined other offers — is valid.

In AOC’s love for Chiuri, I been raving for years about Jonathan Anderson at LOEWE. And this 40-year-old massive talent, spontaneous but also deeply schooled in design and product development has his own visions for Dior’s future.

We’ve added some of our favorite campaigns from Jonathan Anderson’s LOEWE years.

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Pierpaolo Piccoli Becomes Balenciaga Creative Director in Time for October's Paris Fashion Week

Pierpaolo Piccoli Becomes Balenciaga Creative Director in Time for October's Paris Fashion Week

Pierpaolo Piccoli Becomes Balenciaga Creative Director in Time for October's Paris Fashion Week

In a luxury fashion industry seeking good news, the appointment of Pierpaolo Piccioli as Balenciaga’s creative director starting July 10th is worthy of fireworks.

Kering confirmed Monday evening in Paris that the highly-regarded talent will show his first collection during Paris Fashion Week in October.

As the Wall Street Journal’s Andrea Figueras wrote today in announcing the Balenciaga appointment, “Coupled with Gucci’s difficulties, Kering was hit by Balenciaga’s scandal in 2022 over controversial ad campaigns featuring children.”

WSJ isn’t just being difficult with these jabs. There is a method to their madness.

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Highgrove X Burberry Supports The King’s Foundation with 4th Capsule

Highgrove X Burberry Supports The King’s Foundation with 4th Capsule

Highgrove X Burberry Supports The King’s Foundation with 4th Capsule

Burberry has launched its fourth capsule in partnership with Highgrove, the foundation dedicated to funding Highgrove Gardens, which surround the private residence of Their Majesties King Charles III and Queen Camilla.

This ongoing collaboration with Highgrove also promotes the work of The King’s Foundation, a charity founded by then Prince of Wales in 1990 to support now King Charles III’s philosophy of Harmony: that by understanding the balance, order and relationships between ourselves and the natural world, we can create a more sustainable future.

The latest 28-piece Highgrove X Burberry collection has collaborated with British artist Helen Bullock [IG], who has created four artworks inspired by the Kitchen Garden at Highgrove. Bullock said in a statement: “The Gardens are so vast and rich it was hard to decide where to start. But I soon fell for the tangled sway of wildflowers and that special combination of dancing poppies and cosmos.”

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Zara's Smashing 50th Anniversary 50 Models Campaign by Steven Meisel

Zara's Smashing 50th Anniversary 50 Models Campaign by Steven Meisel

Zara celebrates its 50th year in business, putting Steven Meisel [IG] behind the lens, capturing fashion’s top models in a celebration of creativity, longevity and love for fashion.

Jason Duzansky acts as creative director on the campaign, with styling by Karl Templer./ Hair by Guido Palau; makeup by Pat McGrath

The 50-models ensemble is also featured on a special-edition tee that benefits the Women’s Earth Alliance [link]. The 128-piece collection created around the celebration features monochromatic wardrobe essentials with a lot of black which is obvious in the imagery. See the Zara 50th anniversary collection online.

AOC has done some homework on this 50 Years of Zara post, which is now subdivided into two parts: Part 1 here, focused on the models and their archives on AOC.

Part 2 focused on Zara’s new store design and product strategy. It also features other ZARA X MEISEL COLLABORATIONS.

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Bvlgari, Balmain and Johnnie Walker Whiskey Meet Up with Priyanka Chopra Jonas and Olivier Rousteing

Bvlgari, Balmain and Johnnie Walker Whiskey Meet Up with Priyanka Chopra Jonas and Olivier Rousteing

Bvlgari, Balmain and Johnnie Walker Whiskey Meet Up with Priyanka Chopra Jonas and Olivier Rousteing

The Met Gala 2025 debut of the Bvlgari Magnus Emerald Necklace a rare emerald of 241.06 carats, is the largest faceted stone ever set by Bvlgari. Officially debuting in Taormina, Sicily on May 19, Priyanka Chopra Jonas owned the green-envy, Bvlgari moment Monday night.

We share the main event story in Jewelry News, including Chopra Jonas wearing a Balmain Couture gown by Olivier Rousteing at the Met Gala. As my writing evolved — because I check everything and everybody’s IGs — Johnnie Walker US entered the visually-fantastic, high-credentials marketing drama anchored by Bvlgari.

It’s a subplot to the main event Met Gala, sponsored by Louis Vuitton and Instagram. But it’s a superbly-executed, multi-chapter read.

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The Worldly, Historic, Marrakech-Born 1910 Bacha Arabica Coffee Arrives in Paris

The Worldly, Historic, Marrakech-Born 1910 Bacha Arabica Coffee Arrives in Paris

The Worldly, Historic, Marrakech-Born 1910 Bacha Arabica Coffee Arrives in Paris

Marrakech has a strong reputation for its coffee houses due to the historical importance of Bacha Coffee, a cafe that opened in 1910 within the Dar El Bacha Palace.

It was considered the highest authority on the coffee experience in Marrakech and hosted dignitaries like US President Franklin D. Roosevelt, UK's Prime Minister Winston Churchill, filmmaker Charlie Chaplin and entertainer Josephine Baker.

Fast-forward to now, and the history and reputation of Arabica coffee served at Bacha Coffee can be experienced in Paris at 26 Av. des Champs-Élysées. In a testament to grandiosity, this three-floors, 1500 sq. meters, undeniable temple of Arabian coffee rivals all we know about the ‘memorable before it even opens’ Louis Vuitton Hotel, under construction at 107 Av. des Champs-Élysées in Paris.

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A History of Courtesans Thru the Lens of Louboutin Beauty's 2025 Rouge Stiletto Vinyl Gloss Campaign

A History of Courtesans Thru the Lens of Louboutin Beauty's 2025 Rouge Stiletto Vinyl Gloss Campaign

A Global History of Courtesans Thru the Lens of Louboutin Beauty

Today we return to Mesopotamia, asking about the rise of courtesans. Was it a worldwide role for select women, a role crossing many different global cultures but with compatible definitions?

In Mesopotamia Temple priestesses, often referred to as "sacred prostitutes," were involved in religious rites, highlighting a blend of the sacred and the secular that involved sexual service as part of worship. . . These practices are mentioned in the Code of Hammurabi, which provides one of the earliest written references to women who engaged in such roles.

In Greece The concept of the courtesan emerged more distinctly in Greece. . . In India Ancient texts in India also offer early textual evidence of courtesans, with references in ancient texts such as the Arthashastra and the Kamasutra . . . In China The origins of courtesans can be traced back to the Zhou Dynasty, which lasted from approximately 1046 to 256 BC . . . In Italy The origins of courtesanship can be traced back to a complex interplay of social, economic, and cultural factors that emerged during the Renaissance.

In America Yes, there is a record of courtesans in America. But AOC needs to catch up with the facts. After reading about white women courtesans in urban cities like New York and Chicago, we queried the story in New Orleans.

The findings were borderline extraordinary, and we will explain in our next deep dive into red lips women.

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The Jacquemus x Timberland 'La Bateau' Is Perfect for Rowing to a Fight Oligarchy Rally

The Jacquemus x Timberland 'La Bateau' Is Perfect for Rowing to a Fight Oligarchy Rally

The Jacquemus x Timberland 'La Bateau' Is Perfect for Rowing to a Fight Oligarchy Rally

Timberland calls it “a new shade of iconic”. Too bad that ‘iconic’ is now the most overused word in fashion, because this New Hampshire wilderness meets Jacquemus south of France ‘La Bateau’ 3-Eye boat shoe just might live up to the meaning of the word ‘iconic’.

Or as the AOC/Bernie Sanders ‘Fight Oligarchy’ tour around America would say “a Riviera-looking AOC joins forces with New England workwear Bernie Sanders” and the crowds are losing their damn minds.

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The Phoenix Is Rising! Victoria's Secret's CEO Hillary Super Pushes Go Button

The Phoenix Is Rising! Victoria's Secret's CEO Hillary Super Pushes Go Button

With all the stress America is under in this moment, I recommend that we all bask in the atmosphere of four beauties: Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, in Victoria’s Secret Very Sexy, Very New Spring 2025 campaign.

Emmanuelle Alt styles the campaign, introducing the new Lightly Lined Low-Cut Demi Bra, lensed by Lachlan Bailey [IG]. This is a multi-pronged campaign from Atelier Victoria’s Secret x Altuzarra, representing the first time that VS has worked with designer Joseph Altuzarra.

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Gisele Bundchen: The Early Years 1996 - 2007 and a Victoria’s Secret, Career-Changing Angel Contract

Gisele Bundchen: The Early Years 1996 - 2007 and a Victoria’s Secret, Career-Changing Angel Contract

Gisele Bundchen: The Early Years 1996 - 2007 and a Victoria’s Secret Career-Making Contract

Gisele was a rising star model with plenty of work in 1999. It’s almost impossible to believe, but Gisele appeared on 37 international and US covers of ‘Vogue’ alone in 2000.

Then all hell broke loose in a change that put Gisele Bündchen in the financial stratosphere of models.

In 2000, the Brazilian powerhouse signed a five-year contract with Victoria’s Secret, estimated by People Magazine to be worth $25 million. This deal made Bündchen an early member of the Angels sorority and the highest-paid model on the Forbes list for 14 straight years.

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Deva Cassel Is Sun-Kissed in Future Dior Beauty Riviera Summer 2025 Memories

Deva Cassel Is Sun-Kissed in Future Dior Beauty Riviera Summer 2025 Memories

Anne of Carversville has long-prized elegant packaging as part of the beauty experience. Dior Beauty Riviera summer 2025 delivers for the first time ever, the iconic Toile de Jouy pattern on limited-edition makeup cases and powders.

Surely this packaging belongs in a scene from Deva Cassel’s new Netflix series ‘The Leopard’. Cassel plays the role of Angelica Sedara, amid the 1860s fall of the Sicilian aristocracy, where she enjoys a high-society romance with Prince Tancredi Falconeri, played by actor Saul Nanni.

The summer 2025 Dioriviera release combines beauty’s latest modern technology against the romantic, heart-grabbing emotions of Riviera summers from Cannes to Portofino. They remain an indescribable part of Anne’s life experiences.

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Gustav Klimt Painting of Prince William Nii Nortey Dowuona Forces Reflection on Human Zoos

Gustav Klimt Painting of Prince William Nii Nortey Dowuona Forces Reflection on Human Zoos

Gustav Klimt Painting of Prince William Nii Nortey Dowuona and ‘Human Zoos’

A potentially lost forever, early artwork by renowned Austrian artist Gustav Klimt, missing since the 1930s, is now being exhibited after its recent recovery. The painting portrays Prince William Nii Nortey Dowuona, a leader of the Ga people from what is now known as Ghana in West Africa. Created in 1897, the portrait shows the prince in profile set against an abstract floral backdrop. Measuring just over 2 feet in height, the compact artwork is being showcased by the Viennese gallery Wienerroither & Kohlbacher (W&K) at the TEFAF Maastricht art fair in the Netherlands, with an asking price of €15 million (approximately $16.3 million).

The Rise of Ethnographic Showcases or ‘Human Zoos’

According to W&K, the painting was created by the artist amid the 1897 Vienna Völkerschau. These Völkerschau exhibitions were ethnographic showcases — also called human zoos — from the colonial era. These widely-attended exhibitions across Europe during the 19th and 20th centuries were often businesses created for financial profit.

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SKIMS' Wedding Shop with Engaged Couple Abby Champion and Patrick Schwarzenegger

SKIMS' Wedding Shop with Engaged Couple Abby Champion and Patrick Schwarzenegger

Lovebirds top model Abby Champion and ‘White Lotus’ star Patrick Schwarzenegger continue to keep the details and date of their own upcoming nuptials secret. So Kim Kardashian stepped in to channel all the pent-up, wedding vibes between the couple for the March 20 launch of SKIMS’ [IG] The Wedding Shop limited edition pieces for him and her.

Photographer Carin Backoff [IG] captures the couple in a collection that ranges from lace intimates and romantic corsets to shapewear, pajamas and loungewear.

This may be the first time the groom held a white flower bouquet over his groin in an ad campaign. The shot is a cheeky nod to Schwarzenegger’s full-frontal ‘White Lotus’ scene.

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Pucci Taps Bibi Breslin for Spring 2025 Marmo Collection Campaign in Nod to Old Hollywood

Pucci Taps Bibi Breslin for Spring 2025 Marmo Collection Campaign in Nod to Old Hollywood

In Pucci’s latest images from the Marmo Spring 2025 campaign, model Bibi Breslin gone blonde seems to channel Marilyn Monroe and 1960s Palm Springs life in images by Drew Vickers [IG].

Pucci’s Gram writes: “Hollywood’s golden age meets the Italian coast” about Bibi’s images, styled by Jacob K. / Makeup by Lucy Bridge; hair by Eugene Soulemain

And the Pucci website writes: “The new Marmo Collection by Pucci, curated by [Artistic Director] Camille Miceli, showcases draped volumes, Roman influences, and a glamorous nod to the 1920s.”

The 1920s?

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When LOEWE’s Jonathan Anderson Was Inspired by The Glasgow School

When LOEWE’s Jonathan Anderson Was Inspired by The Glasgow School

AOC is reviewing the totality of Anderson’s work for LOEWE, including work we’ve not shared before. These fashion images capturing the 2018 Loewe x Charles Rennie Mackintosh capsule collection are a perfect example of Anderson’s enormous respect for Arts & Crafts movements worldwide.

The handsome Felix Sueur joined with models Fran Summers and Giselle Norman in the Loewe x Charles Rennie Mackintosh capsule collection lookbook lensed by fashion photographer Craig McDean with styling by Benjamin Bruno. /Hair by Anthony Turner; makeup by Lynsey Alexander

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Jonathan Anderson Departs LOEWE | Where He's Headed Is Hardly a Secret

Jonathan Anderson Departs LOEWE | Where He's Headed Is Hardly a Secret

Designer Jonathan Anderson Resigns As Loewe’s Creative Director After 11 Years

The news was confirmed Monday, March 17 following months of speculation about the evolving chess game supporting creative talent at LVMH. The question is whether all players will be in place in a day or two, or the completion wait goes on.

After spending hours revisiting Jonathan Anderson’s body of work, taking the reins at Dior would be absolute perfection for him. Both Anderson are Chiuri are humanists, with a profound attachment to craft and human artistry. Both designers embrace the entire international community at large and are devoted to honoring history in fresh, new ways.

To seal the deal for AOC, watching the LOEWE Pre-Spring/Summer 2025 Campaign video, Lilith’s name appears as 1800 BC in the upper left hand corner of the art studio segment. That love note to feminists and Jewish women nails it for Jonathan Anderson at Anne of Carversiville.

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