EADEM's Smart Melanin™ Technology for Beautiful Women of Color AOC Fashion

In March, Fast Company released its new list of ‘The 10 Most Innovative Beauty Companies of 2022.’ It comes as no surprise that L’Oreal, Dior and a Unilever brand Hourglass Cosmetics are on the list. But it’s the new beauty brand EADEM, that’s sitting in first place.

EADEM’s co-founders Amouzame and Lin Glover bonded in the Google marketing department. Both women were children of immigrant parents—from the Ivory Coast and Taiwan respectively— and they loved beauty products. In 2018 they started EADEM, a lifestyle blog geared towards women of color.

Eadem co-founders: Alice Lin Glover and marie kouadio amouzame.

EADEM’s First Focus Is on Hyperpigmentation

Hyperpigmentation is the number one skin concern among women of color. Melanin plays a big role in how the skin functions, and it reacts differently to inflammation, UV light, hydration and even active skincare ingredients. What EADEM is wrestling with in the product development universe is far more complex than sunscreen products for women of color.

To their credit, the co-founders have taken a slow boat in bringing their products to market, experimenting with multiple product formulations and a high-degree of self-education in creating their first two products. In the words of the founders:

"This online store's goal is to offer a wide range of beauty products to provide quality products that reflect the unique needs of black women.
Currently, two products with unique Smart Melanin™ Beauty technology are available online: Milky Marvel Dark Spot Serum and Cloud Cushion Airy Brightening Moisturizer "

Launching a new beauty brand in the middle of a global pandemic, with New York City in lockdown is a daunting goal. Consider that both women were pregnant, adding another dose of reality that got my attention and admiration.

Read on in AOC Fashion. EADEM knows what’s up in the world of beauty.