Maison Valentino Vintage Partners With 7 Global Vintage Stores in Exchange Voucher Program AOC Eye

Valentino Vintage, an initiative by the luxury fashion house Valentino [IG], has expanded its presence by partnering with vintage stores in seven cities around the world, including London, Milan, Paris, Los Angeles, Tokyo, Seoul, and New York. This innovative program allows customers to exchange their pre-loved Valentino garments for vouchers that can be used to purchase new items from the brand, extending the life cycle of luxury fashion.

Each participating vintage store was carefully selected based on its unique identity and cultural relevance within its respective city. For instance, London's Rellik, which opened in 1999, was chosen for its collection of vintage 1960s garments. The updated program now features a variety of Valentino's famous archival apparel in these partner stores.

The 2023 initiative builds upon the success of the 2021 Valentino Vintage program, which was spearheaded by CEO Jacopo Venturini and designer Pierpaolo Piccioli. As part of the expansion, Valentino has also collaborated with the London-based education and incubator, 1 Granary, to bring the swap-shop scheme to a wider audience.

Valentino’s Pierpaolo Piccioli, BFC 2022 Designer of the Year

The goal of ‘democratizing fashion’ in the luxury market is sincere at Valentino from all we know. AOC focused on Valentino’s brand values and how they fit in with the HENRYS: [High-Earners-Not–Rich-Yet] in a recent April 2023 post.

The Valentino Vintage experience can now be found at the following locations: