Los Angeles-based Good American denim and brand has opened its first store in Westfield Century City Mall.

The “radical size inclusivity” brand has come to brick and mortar with guarantees that their denim bar will always be in stock sizes 00 to plus 32. All-size mannequins, and fitting rooms are 80 percent larger than the retail average -- and the store allows for size requests and checkout via touch screen.

Founded in 2016 by Khloé Kardashian and partner Emma Grede, Good American is a B-Corp certified company — meaning that their values, workers, sustainability practices matter as much as profits.

Emma Grede was a founding partner in Skims and her husband Jens Grede is the CEO of Skims.

Related: Khloé Kardashian covers L'Officiel Italia's Summer 2023 #50, styled by her sister Kim Kardashian, who also conducts the interview.

Note: Anne of Carversville is a Good American affiliate and may earn a commission on a purchase from this link.