Hailey Bieber's Rhode Skin Is A Hit With Gen Z on Ethics, Sustainability, Transparency AOC Body

Rhode Skin, the brand founded by Hailey Bieber, has been making waves in the beauty industry with its natural and effective products. The launch of Rhode Skin has been so successful anecdotally in the business press, that plans to expand into Canada and the UK were accelerated — as Rhode’s London cabs verify.

Vogue Business estimated in March 2023 that Rhode Skin had a waitlist of over one-million SKUs across its products. Its core customer is Gen Z, probably driven by price points and Hailey’s own age. But every survey on sustainability and saving our earth indicates that Gen Z cares about ethical products more than anyone.

Rhode’s Glazing Milk

With the launch of Rhode’s Glazing Milk - an ultra-lightweight serum that promises to deeply hydrate and brighten the skin while protecting it from environmental stressors, London cabs are rolling and Rhode Skincare arrives at Selfridges. Most images in the campaign are by Zhong Lin [IG].

The product goes on sale in America on June 15th, at noon East Coast time.

The Glazing Milk Essence by Rhode is a skincare product that packs a powerful punch when it comes to hydrating, brightening, and protecting the skin. With a blend of antioxidants, plant extracts, hyaluronic acid, and niacinamide, this serum is the perfect addition to any skincare routine.

Hailey Bieber Is Rich in Assets

Hailey launched Rhode Skin, providing a significant share of the early funding herself. London-based One Luxury Group is a strategic investment partner.