October 09, 2024

Claudia Schiffer Is Face of Hailey Bieber’s Rhode Skin's New Barrier Butter

October 09, 2024/ Anne Enke

Hailey Bieber’s Rhode Skin joins the big league today, sharing news and photos of world-famous, 1990s supermodel Claudia Schiffer as the face of Rhode Skin’s new Barrier Butter product. Drew Vickers [IG] shot these wonderful images of Schiffer celebrating the new deep-hydration product arriving October 28 at 9am PT [noon of the East Coast].

Daily Excerpts New Posts

The Hailey Bieber and Saint Laurent love fest takes another turn after the Kering-owned luxury brand dressed Bieber for her vow renewal with husband Justin Bieber, and early-May pregnancy announcement.

Ray-Ban Wayfarers are center stage in a new campaign lensed by Gray Sorrenti [IG] anchoring two key brands synonymous with pop culture for 50 years. We’re talking Bob Dylan and John F. Kennedy to Taylor Swift.

Hailey Bieber, FILA’s [IG] global brand ambassador and fall 2023 announced design collaborator with a three-year contract, introduces a new generation to its iconic, best-selling Settanta jacket.

Italian-brand FILA’s heritage-style Settanta debuted in 1976, made popular by legendary Swedish tennis star Bjorn Borg.

Candice Swanepoel and Hailey Bieber are two of the smartest women in the fashion and beauty sectors. Now they are teaming up in the launch of Bieber’s Rhode Skin calendar girls, with Swanepoel owning January and July.

Low-Key Cross Promotion

As of this moment, Candice has her @Rhode images on her personal IG, not Tropic of C. That may change in a few days, but Monday, this is Swanepoel’s only action. The sequence of three images and one video has 255,000 likes in 3-4 days.

No fanfare, no endorsements. Just the two women together as the friends they are in real life. Moving over to Rhode [IG], Candice appears again as Miss July and this time she’s carrying a big tube of the new Rhode Pineapple Refresh Cleanser.

Being whip smart, Hailey Bieber knew that a days-long worldwide birthday celebration with her it-girl, high-powered friends was the perfect moment to launch her new Rhode Peptide Lip Tint.

Bieber’s Peptide Lip Tint campaign pics by William Arcand [IG] are more sensual than anything Victoria’s Secret’s done since — whenever. Dani Michelle styled the campaign./ Makeup by Leah Darcy

Updated 10/29/23: Hailey Bieber [IG] covers twice D Repubblica’s #THEBIGd Vol.2 - PRIVATE collectors issue; 2 issues in one, 450 pages. Whew!

Photographer Oliver Hadlee Pearch [IG] captures Hailey with styling by Carlos Nazario [IG]. / Hair by Benjamin Muller; makeup by Yadim Carranza

Welcome to Rhode’s new Peptide Lip Tint, adding color to the Peptide Lip Tint at a price of $16. The four colors are gorgeous: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].

Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.

September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne

Saint Laurent drops a blockbuster Fall Winter 2023 campaign with an abundance of talent riches.

Out now is an ensemble cast of Anson Boon, Dominic Fike, Hailey Bieber, Kate Moss, Mica Argañaraz, Moncef Farfar, Shalom Harlow, Steve Lacy, and Zoë Kravitz.

Paul Sinclaire styles the cast, while Gray Sorrenti [IG] shoots one of the top black and white portfolio books of the season.

The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.

If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”

The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.

The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.

Oyadeas!

Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.

Supertalent businesswoman Hailey Bieber covers the September 2023 issue of Vogue Japan [IG], wearing YSL modern cami and Tiffany & Co jewelry. Legendary stylist Patti Wilson [IG] balances her love of dazzle with the quiet luxury trend.

As thumbnails, the images don’t say Patti Wilson stylist at all. Seeing the images in more detail on AOC shows off the abundance of surface interest and fabric-shaping silhouettes in these fall 2023 fashions lensed by Richard Burbridge [IG]./ Hair by Shingo Shibata; makeup by Kanako Takase

With the launch of Rhode’s Glazing Milk - an ultra-lightweight serum that promises to deeply hydrate and brighten the skin while protecting it from environmental stressors, London cabs are rolling and Rhode Skincare arrives at Selfridges. Most images in the campaign are by Zhong Lin [IG].

The product goes on sale in America on June 15th, at noon East Coast time.

Hailey Beiber: A Very Talented Entrepreneur

AOC will never call Hailey Bieber a nepo-baby. We’ve seen other celeb kids go nowhere and blow millions. Clearly her background helped her gain access and also the confidence that she could succeed in a super competitive beauty business.

I argue that Hailey Bieber has strong entrepreneurial and business skills. She seems to execute to perfection and is very hands-on. She’s impressively NO-BS on the topic of sustainability.

Super talent Hailey Bieber takes the stage in the May 14th, 2023 issue of The Sunday Times Style [IG], wearing Saint Laurent by Anthony Vaccarello on the cover.

Stella Greenspan styles Bieber in images by Cass Bird [IG]. / Hair by Edward Lampley; makeup by Grace Ahn

Ellie Austin conducts the interview, which is focused primarily on her very successful [and lauded on AOC] skincare brand Rhode.

The entrepreneur and in-demand model-talent does make a health claim that caused my heart to hit the floor, given the times we are living in.

Apparently Hailey makes the claim often, and if estimates are that 10 people in 10,000 have this side effect annually, she may well be on the short list. Bieber makes no uber-rare disclaimer around her health assertion, so the right-wingers Maga crowd just runs wild with it.

AOC shares the facts around her claim from the world-respected Cleveland Clinic.

The Tiffany & Co. x Andy Warhol Holiday 2022 campaign launches Hailey Bieber into the blue box stratosphere, a welcme addition to Bieber’s portfolio. But who’s counting. Hailey is doing beautifully these days, swathed in diamonds and a modern elegance attitude, captured by Mario Sorrenti [IG]

Next door, AOC features the gift items with more obvious connections to the Andy Warhol Foundation.

Luxury jeweler and gift-creator Tiffany & Co. shares holiday-loving images from its 2022 campaign, Hailey Bieber, model, talent, and businesswoman, plays host in a campaign celebrating Tiffany’s deep artistic roots with American visual artist Andy Warhol.

Shot by Mario Sorrenti [IG] in New York City with still photography by Raymond Meier, the Tiffany & Co. x Andy Warhol campaign film greets the holiday season in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and no-rules attitude.

The Tiffany & Co x Andy Warhol collaboration includes a treasure chest of limited-edition designs that include tableware and holiday tree ornaments, holiday cards and more. As always, Tiffany steps up to generously support the larger mission of its collaborators.

Sports brand Fila showcases Hailey Bieber in a new global campaign that gives “the model and entrepreneur a canvas to express her unique sense of style, while utilising some of the brand’s iconic designs”.

America’s top models hijack locker room classics and on the road denim essentials, beloved from sea to shining sea. The ensemble poses in M Magazine’s 'Le Goût du Monde' biannual issue combining travel and fashion, gastronomy and perhaps a dash of politics.

Models Ashley Graham, Carolyn Murphy, Hailey Bieber, Majesty Amare, and Olivia Taylor are styled by Emmanuelle Alt in ‘American Beauty’, lensed by Henrik Purienne./ Hair by Hikaru; makeup by Homa Safar

Latest 30 AOC Posts Thumbnails Only

Anne of Carversville