Hailey Bieber Fronts FILA's Settanta Jacket March 2024 Campaign
/
Candice Swanepoel Promotes Hailey Bieber's Rhode Skin Pineapple Refresh Cleanser
/
Candice Swanepoel and Hailey Bieber are two of the smartest women in the fashion and beauty sectors. Now they are teaming up in the launch of Bieber’s Rhode Skin calendar girls, with Swanepoel owning January and July.
Low-Key Cross Promotion
As of this moment, Candice has her @Rhode images on her personal IG, not Tropic of C. That may change in a few days, but Monday, this is Swanepoel’s only action. The sequence of three images and one video has 255,000 likes in 3-4 days.
No fanfare, no endorsements. Just the two women together as the friends they are in real life. Moving over to Rhode [IG], Candice appears again as Miss July and this time she’s carrying a big tube of the new Rhode Pineapple Refresh Cleanser.
Read MoreHailey Bieber Delivers Rhode Kissy-Face Beauty Worldwide with Peptide Lip Tint
/
Being whip smart, Hailey Bieber knew that a days-long worldwide birthday celebration with her it-girl, high-powered friends was the perfect moment to launch her new Rhode Peptide Lip Tint.
Bieber’s Peptide Lip Tint campaign pics by William Arcand [IG] are more sensual than anything Victoria’s Secret’s done since — whenever. Dani Michelle styled the campaign./ Makeup by Leah Darcy
Read More
Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon
/
Welcome to Rhode’s new Peptide Lip Tint, adding color to the Peptide Lip Tint at a price of $16. The four colors are gorgeous: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].
Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.
September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne
Read MoreSaint Laurent Fall/Winter 2023/4 Campaign of Soft, Elegant Riches by Gray Sorrenti
/
Saint Laurent drops a blockbuster Fall Winter 2023 campaign with an abundance of talent riches.
Out now is an ensemble cast of Anson Boon, Dominic Fike, Hailey Bieber, Kate Moss, Mica Argañaraz, Moncef Farfar, Shalom Harlow, Steve Lacy, and Zoë Kravitz.
Paul Sinclaire styles the cast, while Gray Sorrenti [IG] shoots one of the top black and white portfolio books of the season.
Read MoreWill Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue
/
The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.
If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”
The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.
The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.
Oyadeas!
Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.
Read MoreHailey Bieber Covers Vogue Japan September 2023 Lensed by Richard Burbridge
/
Supertalent businesswoman Hailey Bieber covers the September 2023 issue of Vogue Japan [IG], wearing YSL modern cami and Tiffany & Co jewelry. Legendary stylist Patti Wilson [IG] balances her love of dazzle with the quiet luxury trend.
As thumbnails, the images don’t say Patti Wilson stylist at all. Seeing the images in more detail on AOC shows off the abundance of surface interest and fabric-shaping silhouettes in these fall 2023 fashions lensed by Richard Burbridge [IG]./ Hair by Shingo Shibata; makeup by Kanako Takase
Read MoreHailey Bieber's Rhode Skin Is A Hit With Gen Z on Ethics, Sustainability, Transparency
/
Vogue Business estimated in March 2023 that Rhode Skin had a waitlist of over one-million SKUs across its products. Its core customer is Gen Z, probably driven by price points and Hailey’s own age. But every survey on sustainability and saving our earth indicates that Gen Z cares about ethical products more than anyone.
With the launch of Rhode’s Glazing Milk - an ultra-lightweight serum that promises to deeply hydrate and brighten the skin while protecting it from environmental stressors, London cabs are rolling and Rhode Skincare arrives at Selfridges. Most images in the campaign are by Zhong Lin [IG].
The product goes on sale in America on June 15th, at noon East Coast time.
Hailey Beiber: A Very Talented Entrepreneur
AOC will never call Hailey Bieber a nepo-baby. We’ve seen other celeb kids go nowhere and blow millions. Clearly her background helped her gain access and also the confidence that she could succeed in a super competitive beauty business.
I argue that Hailey Bieber has strong entrepreneurial and business skills. She seems to execute to perfection and is very hands-on. She’s impressively NO-BS on the topic of sustainability.
Read MoreHailey Bieber Talks Rhode and Aching for Babies With Sunday Times Style May 14, 2023
/
Super talent Hailey Bieber takes the stage in the May 14th, 2023 issue of The Sunday Times Style [IG], wearing Saint Laurent by Anthony Vaccarello on the cover.
Stella Greenspan styles Bieber in images by Cass Bird [IG]. / Hair by Edward Lampley; makeup by Grace Ahn
Ellie Austin conducts the interview, which is focused primarily on her very successful [and lauded on AOC] skincare brand Rhode.
The entrepreneur and in-demand model-talent does make a health claim that caused my heart to hit the floor, given the times we are living in.
Apparently Hailey makes the claim often, and if estimates are that 10 people in 10,000 have this side effect annually, she may well be on the short list. Bieber makes no uber-rare disclaimer around her health assertion, so the right-wingers Maga crowd just runs wild with it.
AOC shares the facts around her claim from the world-respected Cleveland Clinic.
Read MoreTiffany & Co x Andy Warhol Holiday 2022 Hosted with Hailey Bieber by Mario Sorrenti
/
The Tiffany & Co. x Andy Warhol Holiday 2022 campaign launches Hailey Bieber into the blue box stratosphere, a welcme addition to Bieber’s portfolio. But who’s counting. Hailey is doing beautifully these days, swathed in diamonds and a modern elegance attitude, captured by Mario Sorrenti [IG]
Next door, AOC features the gift items with more obvious connections to the Andy Warhol Foundation.
Read MoreHailey Bieber Hosts TIFFANY & CO. X ANDY WARHOL Holiday Collection
/
Luxury jeweler and gift-creator Tiffany & Co. shares holiday-loving images from its 2022 campaign, Hailey Bieber, model, talent, and businesswoman, plays host in a campaign celebrating Tiffany’s deep artistic roots with American visual artist Andy Warhol.
Shot by Mario Sorrenti [IG] in New York City with still photography by Raymond Meier, the Tiffany & Co. x Andy Warhol campaign film greets the holiday season in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and no-rules attitude.
The Tiffany & Co x Andy Warhol collaboration includes a treasure chest of limited-edition designs that include tableware and holiday tree ornaments, holiday cards and more. As always, Tiffany steps up to generously support the larger mission of its collaborators.
Read MoreHailey Bieber Fronts Fila F2022 Global Campaign Shot by Renell Medrano
/
Sports brand Fila showcases Hailey Bieber in a new global campaign that gives “the model and entrepreneur a canvas to express her unique sense of style, while utilising some of the brand’s iconic designs”.
“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” adds FILA’s Global Chairman Gene Yoon. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”
Read MoreAshley, Carolyn, Hailey by Henrik Purienne in Le Goût de M #2, 2022
/
America’s top models hijack locker room classics and on the road denim essentials, beloved from sea to shining sea. The ensemble poses in M Magazine’s 'Le Goût du Monde' biannual issue combining travel and fashion, gastronomy and perhaps a dash of politics.
Models Ashley Graham, Carolyn Murphy, Hailey Bieber, Majesty Amare, and Olivia Taylor are styled by Emmanuelle Alt in ‘American Beauty’, lensed by Henrik Purienne./ Hair by Hikaru; makeup by Homa Safar
Read MoreHailey Bieber Poses in new Tiffany T Collection Campaign by Glen Luchford
/
Hailey Bieber appears in her first Tiffany & Co. ad campaign since signing on as an official brand ambassador last October. Bieber is photographed by Glen Luchford [IG] in Los Angeles wearing both new and existing designs from Tiffany’s T Collection. Ruba Abu-Nimah provides creative direction.
Read MoreVictoria's Secret Dream Angels Summer 2022 'Fresh Jams' Lingerie and Swimwear
/
Victoria’s Secret is determined to get us out of life’s doldrums in America. When life gives you lemons, VS gives us fruit-punch Dream Angels Summer 2022 lingerie and swimwear in a huge range of band sizes 30-40 & cups A-G. Now THAT, my friends, is a VS Fresh Jams size range that is a lingerie lover’s dream come true.
Zesty lemons and flowers are embroidered on many of the pieces — and they are scrumptious! Really beautiful, VS. Good work.
Read MoreHailey Bieber Covers Vogue France May 2022, Lensed by Karim Sadli
/
Hailey Bieber covers the May 2022 issue of Vogue France. Bieber wears modern, architectural shapes with some serious swag, styled by Kate Phelan. Photographer Karim Sadli captures the Hailey’s black, spare style.
Read MoreHailey Bieber is Ready for Rhode June Debut, Lensed by Zoey Grossman in Allure
/
Top talent and influencer Hailey Bieber is styled by Coco Cassibba in ‘Skin in the Game’, lensed by Zoey Grossman [IG] for Allure Magazine May 2022./ Hair by Bryce Scarlett; makeup by Kali Kennedy
Bieber is interviewed by Darian Symoné Harvin in: ‘Hailey Bieber Knows You’re Sick of Celebrity Beauty Brands’. Well, that attention-getting headline is definitely true. Hailey is set to launch Rhode in June 2022 with funding from a small pool of investors, including One Luxury Group.
Read MoreHailey, Imaan, Paloma Wear Victoria’s Secret Dream Angels Spring 2022 Lingerie
/
Victoria’s Secret lingerie assembles a campaign dream-team of Hailey Bieber, Imaan Hammam and Paloma Elsesser, country-loving, carefree girls strolling through spring fields and meadows. Top photographer Lachlan Bailey [IG] brings Victoria’s Secret Dream Angels Spring 2022 embroidery and lace lingerie into soft focus.
Read MoreHailey Bieber Has Big Exposure in Surveillance Theme of Perfect Magazine #2
/
