Tom Ford Beauty shares a voluptuous new campaign and reformulation of its Café Rose fragrance. The scent was first introduced in 2012 and is worn today by top Dutch model Rianne van Rompaey.

In the new campaign, styled by Carine Roitfeld, master photographer Steven Klein [IG] follows a dreamy van Rompaey into a spare but sensual room showered with rose petals. The intoxicating atmosphere takes Rianne into a semi-orgasmic state as she is loved up by the petals, her body writhing in a state of sensually-aware semi-consciousness.

The projection is one of Rianne being alone in her Café Rose pleasure state — that is until a honking car and alarm awakens her fully.

As the film ends, we understand that Rianne van Rompaey may well be reliving her earlier-in-the-night orgasmic state in a pre-dawn, semi-dream state. This lush and profound experience can happen when a rare but unforgettable sensual connection occurs in the preceding hours.

This exquisite Tom Ford Café Rose fragrance captures the essence of a vibrant rose garden, intertwining it with indulgent notes of rich coffee and warm spices, creating a scent that is both alluring and sophisticated. The fragrance opens with an intoxicating blend of saffron, black pepper, and may rose oil, instantly captivating your senses.

Given the complexity of both the fragrance formula, the sophisticated bottle design and now the campaign, AOC wouldn’t use words like “relaxing” or “blissful relaxation” or “delicate scent” to describe this reformulated Tom Ford fragrance. Sensuality, sophistication, and seduction define this Tom Ford Café Rose fragrance experience, and it communicates a powerful and alluring message in the campaign. ~ Anne