LVMH Maison Acqua di Parma Yellow Cafe Opens in Seoul, Korea Designed by Dorothee Meilicjzon
/
EmRata Loves the Beachy Vibe of Victor & Rolf's Flowerbomb Tiger Lily Solar Fragrance
/
Netflix announced on Wednesday that Emily Ratajkowski will join the new Lena Dunham series ‘Too Much’, a romantic comedy series created by Dunham and husband Luis Felber.
The announcement is perfect timing for EmRata, who returns as the face of the latest Viktor & Rolf Flowerbomb Tiger Lily perfume campaign, lensed by Anthony Arquier [IG].
Read More
Steffi Thaler in Dolce Gabbana Lingerie, Accessories for L’Beauté Mexico
/
Spanish model Steffi Thaler invites us into the evolving world of Italian brand Dolce & Gabbana, featured in this expansive, lingerie-rich, sensual dressing fashion story in Mexico’s L’Beauté Magazine.
At the beginning of 2022, the Italian fashion house revealed that the brand intended to end its licensing deal with Shiseido, taking Dolce & Gabbana’s fragrance and beauty lines (founded in 1992 and 2009 respectively) in-house.
In September 2023 Dolce & Gabbana Beauty released a fragrance named Devotion. At the end of 2023, the brand carved out a space for its fragrance and beauty products in its flagship London store on 6-8 Bond St.
Read MoreBrunello Cucinelli Parfums for Women and Men Enter US Market in October 2023
/
The $5 billion market cap Bruno Cucinelli brand story is taking a major step forward with the launch of Brunello Cucinelli Parfums for women and men. The new beauty category has been developed with EuroItalia and the fragrances are now available in Europe and the Middle East. The American launch is early October, with Asia following in 2024.
Fronted by a beautiful campaign captured by Hunter & Gatti [IG], models Arizona Muse and James Turlington star in the campaign, joined by an expanded cast. The campaign, shot in Solomeo and Val d’Orcia in Tuscany, celebrates dreamers and their hopeful, visionary spirits.
Read MoreTom Ford's Café Rose Fragrance Seduces Rianne Van Rompaey's Dreamstate Mind
/
Tom Ford Beauty shares a voluptuous new campaign and reformulation of its Café Rose fragrance. The scent was first introduced in 2012 and is worn today by top Dutch model Rianne van Rompaey.
In the new campaign, styled by Carine Roitfeld, master photographer Steven Klein [IG] follows a dreamy van Rompaey into a spare but sensual room showered with rose petals. The intoxicating atmosphere takes Rianne into a semi-orgasmic state as she is loved up by the petals, her body writhing in a state of sensually-aware semi-consciousness.
Read MoreEmma Mackey Is Face of New Burberry Goddess, Vanilla-Rich Refillable Bottle Fragrance
/
Burberry Goddess fragrance grows its green credentials with the release of its new fragrance in a refillable bottle. The running wild with lions campaign starring British-French actor and new ambassador for Burberry Beauty Emma Mackey, released on July 31.
The inspiring, emotional Burberry Goddess video was created with live footage of lionesses in their natural environment and CGI [computer-generated imagery] technology.
Read MoreKendall Jenner Named L'Oreal Global Ambassador Launching September 2023
/
Kendall Jenner and L’Oreal have shared the announcement that the top model and B-Corp entrepreneur has been named L’Oréal Paris’ newest global ambassador.
When Kendall shared her WSJ Magazine terrific images and interview early in June, AOC did extra homework to unearth the important to us — and I daresay L’Oreal — fact that Jenner’s 818 Tequila brand is a B-Corp.
Kendall’s first L’Oreal campaign will be in makeup, with a September 2023 launch. Both parties issued the expected press releases.
Read MoreMiu Miu Fleur de Lait Eau de Parfum, a Joys of Sisterhood Palate Cleanser
/
Miu Miu new fragrance Fleur de Lait Eau de Parfum, a floral-fruity scent, is inspired by the iconic Asian dessert Mango Pomelo Sago — a memory I have of Hong Kong’s Peninsula Hotel.
The campaign uses the notes of the fragrance itself to create a visual recipe for Mango Pomelo Sago and the joy of making it in the kitchen with dear friends. It’s the nose of the human wearing it, as well as the fragrance itself that recreates the joyful memories, emotions and — in this case — pleasurable associations.
Honoring the spirit of poets of the Tang Dynasty and the numerous references to Proust generated by the Miu Miu campaign, AOC shares a 2020 Harvard panel discussion “What the Nose Knows: the science of smell and how scent, emotion, and memory are intertwined — and exploited.”
Read MoreLouis Vuitton's 'Pacific Chill', the New 'Detox Scent' Taps Miranda Kerr for Launch
/
Louis Vuitton chose a wellness event in Malibu, California to launch its newest fragrance Pacific Chill. Friend of the house model, mother and businesswoman Miranda Kerr is the face of Pacific Chill.
Kerr’s own company Kora Organics is a leading global certified organic skincare brand, a perfect alignment for ‘Pacific Chill’, described by Vuitton’s maître parfumeur Jacques Cavallier-Belletrud as a ‘detox’ fragrance.
Credit the Beverly Hills Hotel’s Polo Lounge as the source of inspiration behind the new fragrance. About a year ago Cavallier-Belletrud was in LA for several days and enjoyed the hotel’s 14 Carrot Gold juice, made of carrot, orange and ginger every morning.
During a creative meeting with Alex Israel on that trip, Pacific Chill was born. Enveloped in a blue-green hued vessel, a 100-ml. bottle of Pacific Chill retails for $300.
Read MoreRising Model Lila Moss Joins YSL Beauty As New Ambassador
/
Lila Moss, daughter of supermodel Kate Moss, is the newest US ambassador of YSL Beauty.
The rising model is set to appear in upcoming Yves Saint Laurent Beauty makeup campaigns featuring the brand’s must-have products such as the All Hours Foundation, Lash Clash Mascara, Rouge Volupté Shine Lipstick, and Rouge Volupté Candy Glaze Lip Gloss.
Read More
Dolce & Gabbana Q Fragrance Joins K in 2023 Campaign by Steven Klein
/
Dolce & Gabbana introduces a new fragrance ‘Q by Dolce & Gabbana’ as a companion to K. The K&Q campaign invites us on a wild ride in the desert culminating in a testosterone-infused embrace between models Linda Helena and Diego Villarreal.
She who wears the Q scent is a queen to her K fragrance king.
Read MoreActivists Anya Taylor-Joy, Yara Shahidi Dior Forever Foundation Campaign 2023
/
“Black-ish” and spinoff “Grown-ish” actor Yara Shahidi has exciting news. She will be joining American Ballet Theater principal ballet dancer Misty Copeland in Abu Dhabi for the Know Your Value and Forbes Magazine second annual 2023 Forbes 30/50 Summit, running concurrently with International Women’s Day from March 7-10.
Former Secretary of State Hillary Clinton is headlining the 2023 Forbes 30/50 Summit, that is organized by Huma Abedin, vice chair of the 30/50 Summit, along with Forbes editor Maggie McGrath and “Morning Joe” co-host, and founder of Know Your Value Mika Brzezinski.
Anya Taylor-Joy was named to the Forbes Europe 30 Under 30 List in 2019. She was honored last November by Harper’s Bazaar UK in their 2022 Women of the Year Awards.
Read MoreLOEWE Candles Take Us Into the Vegetable Garden with 'Surreal Detail' Artistry
/
The artisan and natural world DNA in LOEWE Perfumes [IG] and home gifts is gallery-inspiring with its relentless pursuit of beauty and creativity.
In a fashion and style world so grounded in glitz and status, LOEWE always brings us down to earth. And the candles do actually smell of the vegetables.
Read MoreElizaveta Porodina Flashes Jo Malone London's 'Cologne Intense' 2023 Collection
/
Models Bangali Drammeh from Gambia, Honest Ujoy from South Korea and Mateen Ismail from Australia launch a focus on Jo Malone London’s ‘Cologne Intense’, a collection of alluring scents inspired by faraway lands, captivating rituals and treasured ingredients.
The first Cologne Intense fragrance – Oud & Bergamot – was created more than 10 years ago and inspired by the Middle East. “Combining the nobility and enveloping scent of oud with the brightness of bergamot, it has become one of Jo Malone’s most beloved fragrances,” notes Céline Roux, Global Head of Fragrance. “Since then, we’ve travelled to faraway lands all over the world in search of inspiring traditions and treasured ingredients, to create a whole range of mysterious and sensual fragrances.”
Read MorePolo Earth Ralph Lauren: The New Fragrance with a Purpose, Promises and Trees Galore (Copy)
/
For L’Oréal, which holds the fragrance license for Ralph Lauren, the launch of the genderless fragrance Polo Earth represents a “new way of working,” according to Alex Choueiri, global brand president of Ralph Lauren Fragrances.
Sustainability For Real
“It’s the first product where we pushed sustainability, and as much as we could, we focused on every element of the mix to make it as sustainable as possible,” Choueiri said. ““The fragrance industry has this habit of putting a lot of glass to make a product look luxurious and beautiful, but if we’re really serious about wanting to minimize the environmental impact, it should be as light as possible without breaking. The heat to create a bottle has a carbon footprint, and you want to minimize that.”
As a result, the refillable bottle housing Polo Earth is 30 percent lighter than Ralph Lauren Fragrance’s traditional bottles, and is made with 20 percent post-consumer recycled glass. No cellophane, which is made of plastic, is used to ship the product. The package itself is made from 55 percent recycled materials.
According to a corporate statement, the Polo Earth packaging and shipping materials are in line with Ralph Lauren’s commitment to create 100 percent recyclable, reusable or sustainably sourced packaging by 2025.
97% Natural Origin Ingredients
Polo Earth is 97 percent natural origin ingredients, including plant-based, naturally-derived alcohol. It is also vegan, and the carton, label and wooden cap are all FSC-certified.
David Lauren, chief branding and innovation officer at Ralph Lauren reminds customers and media both that the company isn’t new to sustainability initiatives. “We launched the Earth Polo years ago, which kicked off an entire program and division inside of our company dedicated to sustainability,”
Scent Beyond Genders
Do the ingredients of Polo Earth excite male-identifying people as much as female-identifying? For AOC, the list is intoxicating. The list include top notes of bergamot, Italian green mandarin and diva lavender from France; middle notes of Turkish rose and sage heart; and base notes of Haitian vetiver and bourbon geranium from Madagascar.
It all began with CK One in the 90s — a staggeringly successful fragrance that has been shaking up the perfume industry ever since. Timed to launch in concert with the new Polo Earth Fragrance, the Calvin Klein X Palace April mega drop includes the first-ever remix of the classic CK One fragrance.
Christian Dior famously said, “A woman’s perfume tells more about her than her handwriting.” In today’s fragrance marketplace, the societal constructs of women’s fragrance and men’s fragrances are increasingly out of date. According to Mintel, gender-neutral fragrance launches accounted for 17% of the market in 2010; by 2018 that figure had grown to 51%,
Gender-identity is front and center in America’s politics and in countries like Poland, where large numbers of voters seek to restore traditional lines of female and male gender identity. The concept of gender fluidity among young people only stimulates the desire for genderless fragrance.
Polo Earth and The Arbor Day Foundation
The Arbor Day Foundation is partnering with Ralph Lauren Fragrances to plant one tree for every 100ml or 200ml bottle purchased of their new POLO EARTH EAU DE TOILETTE fragrance. The Arbor Day foundation was formed in 1972, 100 years after the first Arbor Day in 1872.
To kick off this partnership, volunteers from the Foundation, Ralph Lauren Fragrances, and the community will plant 30 trees at a POLO EARTH launch event in Brooklyn, New York. Following the product’s release, additional donations through the POLO EARTH campaign will support reforestation efforts in forests of need in the United States and around the world.
“Ralph Lauren is helping to redefine the role a lifestyle brand can play in promoting positive ecological change,” said Dan Lambe, Chief Executive of the Arbor Day Foundation. “We are proud to work alongside them as they engage their customers in environmental action and leverage their storied brand to help build a better tomorrow. Our planets most pressing issues can only be solved if organizations of all types and sizes step up and take action.”
For the past 50 years, the Arbor Day Foundation has worked to plant nearly 500 million trees around the world in coordination with over one million members. You can follow the Arbor Day Foundation on Instagram, where we note that Williams-Sonoma, Inc. is planting 6 million trees by 2023.
To celebrate the launch of POLO EARTH, a dedicated pop up is open in Nolita, NYC from April 7 – 27 at 247 Elizabeth Street.
In a sign of what’s ahead, David Lauren said: ““Polo Earth is the latest iteration of the revolutionary work we are doing within the sustainability arena and is only the start of where we can go when it comes to creating consciously designed fragrances.”
Polo Earth is available now in bottle sizes from 10 ml to 200 ml, with prices ranging from $30 to $152. The drop is accompanied by hand and body lotion, body wash and a scented candle made with Fair for Life shea butter all scented with the fragrance.
