Kylie Jenner Fronts Acne Studios True Grit Woman Campaign by Carlijn Jacobs AOC Fashion

Stockholm-based fashion brand Acne Studios [IG] sees double in its Fall Winter 2023 denim campaign. Put Kylie Jenner [IG] and her 399M IG followers in the campaign mix; hire Dutch photographer and director Carlijn Jacobs [IG], schedule the meet up in Los Angeles and let the good times roll.

Jacobs explains the double-trouble pleasure of having Karlie in the campaign. “The campaign sought to showcase Kylie as a woman who is in control, has love for herself and is unafraid to embrace her desires,” Jacobs said in a statement. “I aimed to celebrate her individuality by doubling her. She loves herself and is not afraid to show it.”

Speaking about the project, Jenner said in a separate press release: “I love the organic relationship I’ve built with Acne Studios. I am a fan of the brand and I’ve worn their product over the past few years. This campaign is one of my favourites. I loved working with Carlijn and I love the simplicity of the images, they have strength in their directness.”

The product is exciting, and AOC loves the washes and cuts. It does bother us that there’s no sustainability info at all about the collection for a brand that devotes major focus on it website to its environmental footprint report card. And we went to Rivet magazine to learn more about the materials.

Reading the Acne Studios’ new sustainability report, which includes very specific information on its denim made in Italy, the report says that in FW22, 70% of the 5-pocket denim had 70% low-impact. I just wish that if these fantastic finishes are in the 70%, that someone would tell us in the product info.