Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life AOC Fashion

Model Loli Bahia is photographed by Juergen Teller [IG] in the apartment of Gabrielle Chanel at 31, rue Cambon in Paris wearing CHANEL COCO NEIGE 2024/25 collection. / Hair by James Pecis; makeup by Lisa Butler

Chanel official [IG] assures us that the new collection heralds a gentle, comforting winter.

AOC can’t verify that weather prediction for major ski resorts in Europe. But if you are wearing Chanel Coco Neige for cocooning at a ski lodge, you probably have global options regarding where to land the plane.

Chanel ‘Coco Neige’ History

The first Coco Neige collection and campaign dropped in 2018, created by luxury visionary uber-talent Karl Lagerfeld and starring Margot Robbie. Coco Neige promoted itself as a combination of high-tech clothing and winter ready-to-wear.

Coco Neige was not Chanel’s Maiden Ski Collection

In February 2006, Victoria Beckham enjoyed a winter ski trip to the slopes of Spain’s Baqueria ski resort, attired in “head to toe Chanel skiwear.” Thankfully, the Beckham excursion came before the public debut of Instagram on October 6, 2010, because the haters were out in full force against Beckham for such overt shilling for Chanel.

The magazine editors were a different breed, however, and they generated a lack of supply of select Chanel skiwear items for brand lovers — who frequently adored Lagerfeld as well.

AOC has inquired as to whether or not Coco Chanel actually skied for sport; and we cannot confirm the answer. What we do know is that skiing became the preferred winter sport of high society in the 1930s, also considered the “Golden Age of Couture”. And Coco Chanel was ensconced in alpine resorts during the winter.

In ‘The Stylish Life: Skiing’ by Gabriella Le Breton [teNeues], we are reminded that designers Coco Chanel, Jean Patou and Hermès defined a new fashion era for “active, independent young women”. Le Breton cited ‘la couture sportif’ as being very influenced by skiwear’s sharp silhouettes, perky berets, and fitted knitwear.