RIMOWA Celebrates 125 Years on the Road of Purposeful Journeys AOC Fashion

RIMOWA, the first German maison in the LVMH luxury group, defines itself as a global lifestyle brand with a mission to create the essential tools for a lifetime of travel.

Just out is a new RIMOWA campaign featuring Blackpink’s Rosé, champion Formula 1 pilot Sir Lewis Hamilton and French soccer player Kylian Mbappé. Agency Anomaly London created the campaign.

The message of the film resonates deeply with Anne of Carversville.

“Progress. It has never been driven by the individualistic. but by the open-hearted. So together, we travel onwards. Because it’s not just about the destinations we reach, but the impact we create. To not just move around the world, but move the world around us. A lifelong purpose that deserves a lifelong companion. Because progress will be written by us all.”

The RIMOWA FW 2023 campaign dropped into my lap as I finished my thoughts about the FW2023 Gucci campaign.

Gucci Valigeria’s spring 2023 video left me quite cold, as the in rehab brand seeks more rarified distinction in luggage and all other products.

A minute after posting the Gucci campaign analysis, RIMOWA dropped into view. What serendipity!