Sporty & Rich Drops Core Collection October 2024 Faced by Andreea Diaconu
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Sporty & Rich Drops Core Collection October 2024 Faced by Andreea Diaconu AOC Fashion
Sporty & Rich founder Emily Oberg has dropped her new Core Collection, two months after filing a trademark application for a brand called Sensual Sport.
Top model Andreea Diaconu showcases the Core Collection, lensed by Dudi Hasson [IG], in shots that include sports bras, sweatpants, shorts, and casual tees. The volume is low-level in colors and styling except for the Sporty & Rich logo. There is a denim jacket in the CC.
Oberg isn’t selling a sustainability message for Sporty & Rich — although her approach to fashion itself may be more sustainable. But seeing Diaconu reminded me of her 2023 C2C Certified® cashmere campaign for Ralph Lauren. That campaign is very in sync with Oberg’s Sporty & Rich mindset.
