F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards
/F1 Champion Lewis Hamilton Takes Rimowa Luggage to ELLE Brasil September 2024 AOC Fashion
Formula 1 platinum-level driver Lewis Hamilton shocked the motorsport world earlier this year, when he announced that his 12th 2024 season would be his last with the Mercedes F1 team.
His new home? Only one answer comes up on the scoreboard. Scuderia Ferrari, of course.
In this moment, Hamilton’s global parking space is the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.
Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers
Rimowa Leaders are Global Humanists
Lewis Hamilton has seven world championships in his Rimowa suitcases, as he heads for Ferrari. Hamilton has nothing to prove. But Ferrari’s last world championship win came in 2008.
Hamilton, now 39, can rock on another level of leadership on the Ferrari team.
You can count on Anne of Carversville to be a broken record on issues I believe in. Almost a year ago I compared Rimowa’s luggage-travel campaign to Gucci’s.
The World Is Not Sitting Around on Pause
None of my views around Gucci have changed, but as I just wrote last Friday about my alma mater Victoria’s Secret, I sincerely hope both of them get their acts together.
Because the world does not stand still while winners take years to figure out a new strategy. Lewis Hamilton was one of the global idea and values people focused in the Rimowa campaign I so love.
Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.
Even MAGA agrees that if we win in 2024, with the young people coming of age, MY vision of America will probably win for the long-term. They will do anything to stop us, and we fear a terrible fight with MAGA.
The global humanists will win, as we face the very real possibility of losing our democracy. . . of losing everything my life has stood for. We’re living in a very complex time of epic importance in American history. Everything is on the line. ~ Anne