Ferragamo FW 2024 Campaign Hits a High Note As Reinvention Hits Stormy Seas AOC Fashion

Ferragamo’s Fall 2023 campaign was photographed at the Uffizi Gallery in Florence, part of a new collaboration between the Italian brand and the world-famous gallery founded in 1581.

We return to Florence and Ferragamo Creative Director Maximilian Davis’ Fall 2024 campaign presented by Lina Zhang, Peter Saville, Raquel Zimmerman, Tim Schuhmacher and Yasmine Warsame. Lotta Volkova styles the campaign shoot with Juergen Teller, inspired by creative direction from Fernando Verderi. / Hair by Moiselle de Pinto Moreira; makeup by Thom Walker

The Rise Of The Medici Family

The rise of the Medici family 1400 years after the founding of Florence is a pivotal chapter in world history, marking a period of extraordinary cultural and political transformation.

The Italian Renaissance Is Relevant

These historical facts are on Anne’s mind because of the timeliness of the Italian Renaissance and its connections to several Italian houses like Brunello Cucianelli and Loro Piana. I don’t think of Ferragamo as a philosophical brand, in the way that Brunello Cucianelli is deeply devoted to the humanist philosophy. But they could be.

In the pursuit of accuracy, there’s no argument to be made that Loro Piana is seeped in philosophy either. However, one weekend in June, AOC’s post on Bella Hadid’s Orabella launch suffered a collision with an Apple News post titled ‘Human Consciousness Is an Illusion’.

And that event got Anne thinking.

As Florence, Italy emerged from darkness into the new world led by the Medici family, 1000 years ago, fueling the growth of Florence as a global intellectual capital, a key theme emerged. The maxim that we are all connected — a bedrock belief of humanism — was taken very literally by the Italian philosopher Francesco Patrizi in the late 16th century.

The scholar coined the term panpsychism — which resides close to humanism, but is more focused on nature. I argue that Loro Piana’s brand DNA is rooted in panpsychism, given its deep ties to sustainability and responsible cashmere resourcing for over a decade. And some of the most innovative fabric development on the planet.

Back to the Italian Renaissance, humanism and panpsychism, thanks to Bella Hadid and ‘Orabella’. Where do we find ourselves now — in this moment? In the 2024 American presidential election — that’s where we are.

Why is Aristotle so influential in the evolution of civilization — especially among Republican Conservatives and the Catholic Church — when Socrates and then Plato had ideas much more intellectually stimulating and — sorry — far less misogynist than Aristotle’s.

And what would they think of Kamala Harris becoming America’s first woman president? Follow the link top of page.