Numero Switzerland No.2 'Timeless Icons' Explores Humanity's Use of Makeup AOC Body

Beauty is part of the WHO’s definition of health, which is much more than the mere ‘absence of illness or infirmity.’ Health is a ‘state of complete physical, mental and social well-being.’

Today, the world of beauty recenters us on values that have long been a driving force behind humanity: makeup as a key element of protection and personal wellbeing.

In these images, the second issue of Numero Switzerland [IG] — called Issue 1 [not Debut issue 0] features makeup-focused vignettes photographed by Loreen Hinz [IG].

Introduction To The Concept Of Makeup In Human History

The historical journey of makeup is a fascinating tale of human ingenuity and adaptability. Early humans discovered the potential of naturally occurring substances like ochre clays and charcoal to create pigments that could be applied to the skin. These rudimentary forms of makeup were likely used for both practical purposes—such as camouflage during hunting—and expressive ones.

Understanding the roots of makeup helps us appreciate its enduring presence in human society. It reveals how our ancestors viewed beauty, identity, and even power through the lens of their environmental resources and cultural contexts.