A Sobering Look at Burberry's Winter 2024 Campaign and Financial Winds AOC Fashion

Burberry rolled out a massive model and talent roster for its Winter 2024 campaign, lensed by Tyrone Lebon. Unfortunately, even the excitement-generating post-Burberry runway appearance of Agyness Deyn in the celebrating Britain campaign can’t stop the financial blood that Burberry is hemorrhaging so severely that the 168-year brand that left its listing on the FTSE 100 on Wednesday.

Arthur Willams shoots the hauntingly beautiful film, with creative direction by Daniel Lee.

Other models include Adwoa Aboah, Amin Lawal, Babacar N’doye, George Osborne, Henry Kitcher, Jude Furnivall, Lauren Theobald, Lila Moss, Lily Donaldson, Lina Zhang, Long Li, Maya Wigram and Nora Attal. / Hair by Shiori Takahashi; makeup by Ammy Drammeh; set design by Emma Roach

Burberry Delisted on FTSE 100

The reason Burberry left the FTSE 100, which showcases the 100 most valuable companies listed on the London Stock Exchange, is because it no longer qualifies for inclusion.

The slowdown in luxury spending in China has hit the entire luxury market, but Burberry is reeling. The fashion house is now valued at £2.23 billion ($2.93 billion), 56% less than it was eight months ago.