Gucci Spring 2025 Campaign with Yara Shahidi and George MacKay by Xavier Dolan
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Gucci explores almost mystical moments of light in its Spring 2025 Campaign
“A precise moment in time. A moment to seize and live to the fullest. It’s the moment the sun dives into the sea at the end of an August day. It’s the moment we find ourselves. This collection is a tribute to those moments, and an invitation to stop, seek your own moment.” — Sabato
The new Spring 2025 Gucci campaign ‘Where Light Finds Us’ picks up this theme first expressed in Sabato’s words that introduced the new collection last fall in Milan.
Gucci SS 2025 Campaign
The campaign pairs actors Yara Shahidi and George MacKay exploring the new collection as a tender ode to humanity. The video and images by Canadian filmmaker and actor Xavier Dolan [IG], capture the filtered light of possibility that greets a new day, or the preciousness of afternoon sun settling almost mystically over a room.
In such moments, silence speaks with total authority over daily cacophony gone quiet.
In its place is a slow-living interlude of reflections between two people emerges, humans so connected that words are not required. And if we are alone in the moment, we realize that we are not . . . alone. There is energy all around us, our plants are flowering and we can curl up on the daybed or sofa to drift in this moment of lightness.
Alternatively, we might walk to the window to commune with strangers on the sidewalk below, fellow members of our human family.
