Jacquemus 'GOING BANANAS FOR JON' April 2025 Campaign by Andrew Jacobs AOC Fashion

American actor Jon Gries, presently playing the role of Greg on ‘The White Lotus’, has gone bananas in the new Jacquemus [IG] campaign, inspired by the color yellow.

Cheekily titled ‘GOING BANANAS FOR JON’, Jacquemus is being subversive but in such a delightful way. Gries is styled by Jay Massacret for images by Andrew Jacobs [IG] and set design by Patience Harding.

The hue is a perfectly sunny shade for the new Jacquemus flagship in Los Angeles and its recent Jacquemus x Timberland ‘La Bateau’ boating shoe drop.

Located at 8804 Melrose Avenue, on the corner of Robertson Boulevard, the flagship celebrates the beloved, south-of-France-inspired Jacquemus ethos, making its West Coast debut with wit and whimsy.

In October 2024, before nailing down new financial backing from L’Oreal Group, Jacquemus opened a store in New York at Spring and Wooster.

AOC recalls Pharrell Williams trying to park his Tesla cybertruck in front of the Louis Vuitton store in Miami in January 2024. He couldn’t do it and in retrospect, the moment was only the beginning of Tesla’s problems.

Jacquemus took a much simpler route for a grand-entrance vehicle, putting wheels on a banana. How clever is that idea for creating charm in today’s America! You can see pics of the new store — and the smile-worthy vehicle touring LA in the IG embedded top of post link.