Claudia Schiffer Catches a Mediterranean Breeze for Chloé à la Plage Campaign AOC Fashion

Since taking over as creative director in 2023, Chemena Kamali has reenergized Chloé’s sunny identity, and now she’s unveiling her initial high summer capsule line, titled Chloé à la Plage.

The high summer collection debuted today, May 7th, at Chloé stores, on Chloé.com, and shortly in dedicated summer pop-up shops at popular vacation spots like Saint-Tropez, Capri, and Monte Carlo.

Kamali noted that Schiffer “has always epitomized the cross-generational femininity that is emblematic of Chloé.”

It was photographer David Sims [IG] who had the pleasure of bringing the designer’s words to life in the hyper-feminine capsule styled by Elodie David Touboul. / Hair by Paul Hanlon; makeup by Lucia Pieroni

“Meeting Claudia for the first time was captivating; her natural charm and genuineness stood out. Her reflective nature, assertiveness, and liberated spirit are truly motivational. To me, summer signifies a sensation and a recollection of liberation, joy, and luminosity – and Claudia effortlessly personifies this emotional summer connection filled with warmth and closeness,” Kamali expressed.