Supermodel Anja Rubik and Ludwig Wilsdorff are the co-stars of Boucheron’s new “Icons” campaign, lensed by David Sims. Both Rubik and Wilsdorff have also become ambassadors for the house.

To have the women leaders of Boucheron celebrate Anja’s bold character on progressive human rights as one that articulates their own brand platform for this iconic high jewelry brand means everything to those of us on the front line of these battles.

It’s good business because every day more women — including wealthy women — understand that we are in the fight of our lives.