Casablanca Pre-Spring 2024 Campaign Goes for Monied, Athletic Elegance

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Casablanca Pre-Spring 2024 Campaign Goes for Monied, Athletic Elegance

Charaf Tajer‘s pre-Spring 2024 Casablanca Campaign makes a sophisticated play for a monied, athletic elegance and varsity chic-inspired cafe-society crowd.

The romantic mood of the movie ‘Casablanca’ itself ebbs quietly through the campaign, signposts for a WWII cafe society crowd that embraced classic notions of honor, loyalty, friendship and duty in a 2024 global political climate that’s testing all those values — and turning them inside out.

Count Maggie Maurer in as a member of the Resistance, joined by Valentin Caron. Corentin Leroux [IG] photographs the campaign, with art direction by Rashid Barbiker and styling by Francesca Parise./ Hair by Ryan Mitchell; makeup by David Koppelaar

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Charaf Tajer's Casablanca FW 2022 Campaign Lensed in Hollywood by Hugo Comte

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Charaf Tajer's Casablanca FW 2022 Campaign Lensed in Hollywood by Hugo Comte

The unique lineup of Anok Yai, Alton Mason & Nicolas Cage for Casablanca’s FW 2022 campaign deserves praise for ingenuity. Indy actor Nicolas Cage purchased a Casablanca shirt at the Maxfield LA pop-up store — a fashion action that prompted Cage to develop a soft spot in his heart for the brand. Photographer Hugo Comte [IG], a close friend of the designer also loved the Cage connection, and the campaign rolled towards fruition, with styling by Helena Tejedor and art direction by Olivier Leone.

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