In the world of bags, the luxury buyer has many to choose from. I chose these two brands — Golden Goose and Celine — not for the cool factor, but to speak to their brand DNA. Reality is that when one is spending many hundreds or thousands of dollars for a bag or leather accessory, the 2022 customer is more eager than ever before to know the story behind the brand, the ethics and sustainability initiatives employed by the owners, and how the brand reflects us — the buyers.