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Tyler Mitchell Shoots Simone Rocha X H&M at Great Dixter House & Gardens

Simone Rocha and H&M have released the official campaign film and images for the upcoming Simone Rocha x H&M collection, available at hm.com and in selected stores on March 11. Shot by Tyler Mitchell, in his signature optimistic style, the campaign images and video create a story of joy, friendship and inclusivity.and an ode to moments of openness and congregation in a post-COVID and more racially-interactive world.

The talents featured in the campaign are dynamic individuals whose skills, outlook and unique beauty are celebrated and admired by Rocha. Actors Daisy Edgar-Jones and Micheal Ward, both rising stars, appear alongside Royal Ballet Principal Dancer Francesca Hayward, the artist Faye Wei Wei, the captivating models Mouchette Bell and Aramish Mangi, and the pioneering musician Kelsey Lu – who also provides the beautiful soundtrack for the campaign film.

Also featured are figures who are often present in Rocha’s world, whether in her shows or images, such as the model Tess McMillan and sisters, Adwoa Aboah and Kesewa Aboah, the former an activist and model, the latter an artist and model.