Marsella Rea In Softly Sensual Knits and Fluid Elegance for H&M Prefall 2024
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Mona Tougaard and Rebecca Leigh Longendyke Are H&M Sun Worshippers
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H&M’s Summer 2023 collection declares that a sophisticated summer wardrobe calls for refined simplicity with a touch sparkle and shine. Models Mona Tougaard and Rebecca Leigh Longendyke are sisterly sun worshippers in a sophisticated fashion collection with major sensual DNA.
Relaxed suiting mixes with crochet pieces, fabulous swimwear, strappy sandals and glam accessories. A fresh colour palette of crisp white and sunny yellow is set against graphic black. The collection launched May 18 in stores worldwide and online at hm.com. The accessories are super strong.
Read MoreH&M Spring 2023 Takes Amelia, Mica, Paloma + Rebecca Leigh to Isla Hennes
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H&M invites us on a stylish Spring 2023 getaway to Isla Hennes. The perfect island in Azure waters welcomes us with wildflowers and a vivid color palette of hot pinks, spring green and yellow anchored with bold black and white graphic prints and embroideries.
Amelia Gray Hamlin, Mica Arganaraz, Paloma Elsesser and Rebecca Leigh Longendyke lead us into the new season.
Read MorePete Davidson Fronts H&M 'Wear that Feeling' Menswear Campaign Sp 2022
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In a moment shy on sunny thoughts in America, Pete Davidson gives us reason to smile. Pete is fronting his first major fashion campaign for H&M, after a couple prior shorts. B-Reel Stockholm is behind the campaign featuring the SNL comedian and actor directed by Tim Godsall.
The marketing strategy “Wear that feeling” is created to capture fresh energy for H&M in the menswear category. Men are not known for being fashionistas in the style of women. Rather, they turn to film, TV, music and other cultural inputs to influence their style.
Read MoreGigi Hadid stars in 'Welcome to Hotel Hennes! A Camp Film By Bardia Zeinali
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Gigi Hadid understands hotel life, and she’s on a roll at H&M’s Hotel Hennes, with its over-the-top cast of characters and madcap adventures.
Hadid greets Jill Kortleve, Precious Lee, Devyn Garcia and more through a rapid-fire sequence of total camp, over-the-top style moments worthy of a Gucci film on steroids.
Read MoreH&M Innovation Stories 'Cherish Waste' Collection Launches April 21 Lensed by Rafael Pavarotti
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Sustainability is in the house, with H&M’s reveal of the fifth drop in their Innovation Stories series. What the world needs now — more than ever — is Love Sweet Love, and H&M is onboard with the theme. The new ‘Cherish Waste’ collection is birthed from recycled garments, ocean-bound plastic and other waste or low-impact materials.
In the world of trendy fashionistas: garbage, garbage, garbage.
The sound minds, visionary team of Rafael Pavarotti and Ibrahim Kamara return to H&M to shoot and style the new campaign, with set design from Ibby Njoya.
Read MorePhilip Messmann Shot H&M Fall 2021 Outerwear with Gorpcore Design Vibe
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Philip Messmann Shot H&M Fall 2021 Outerwear with Gorpcore Design Vibe AOC Fashion
Photographer Philip Messmann [IG] captured H&M’s Fall 2021 Outerwear campaign, styled by Lisa Lindqwister. The cast included models and actors Jessica Dalliah , Lily Newmark, Mustapha, and Olivia Vinten in a gorpcore design mix of functional outerwear and utilitarian garments with a sprinkle of mountain chic. Lisa Lindqwister styled the shoot./ Hair by Linda Shalabi; makeup by Ignacio Alonso
EYE on TikTok Star Wisdom Kaye for Coach 'Hit the Slopes' and H&M Innovation @ British Fashion Awards
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American model and Tik Tok personality Wisdom Kaye joins Brittany O’Grady, Mia Regan and Tiffany Guo in the new Coach ‘Hit the Slopes’ campaign. The vision behind the campaign ‘introduces nostalgic winter sportswear reimagined through the optimistic lens of now' along with a digital game, Snow City. The game allows players to ‘race through snowy New York City as a Coach Holiday animal, collecting “love”’.
After all the challenges in 2021 — and especially for our young people, whose lives are just turned upside down in today’s world — let’s play along with Snow City.
Anne of Carversville is all about love through the practice of ‘ubuntu’ — the Nguni Bantu term meaning "humanity". It is sometimes translated as "I am because we are" (also "I am because you are"), or "humanity towards others" (in Zulu, umuntu ngumuntu ngabantu), according to Wiki.
New York City photographer Zackery Michael [IG] photograph’s the Coach ‘Hit the Slopes’ campaign. His images seem to appear out of another era.
Like so many New York City creatives, Michael — who lives in Williamsburg, Brooklyn — migrated to the city from small town America. In his case Springfield, Oregon. Zackery Michael’s bags are always packed and ready for the next destination.
Wisdom Kaye is also on the move, appearing Monday night at the British Fashion Council awards, where he was dressed in clothes from H&M’s new circularity-focused collection, Innovation Circular Design Story.
Wisdom Kaye is represented by IMG models and hails from Houston, Texas. The energy-infused, rising creative star with major swagger joined Tik Tok in January 2020 and went viral for his offering to the ‘Vogue Challenge’.
By July 2020, the Kaye’s TikTok had 2 million followers, prompting Vogue to call him "TikTok's best-dressed guy".
Read more about H&M’s commitment to being a leader in rewriting fashion’s damning impact on our planet. The brand has created a heap of woes around our industry’s destruction of the environment in pursuit of style and see-me pleasures.
Now the global brand is committed to being a leader in cleaning up the mess. H&M is teaming up with fashion’s most talented people to help drive hope the urgency of a planet-protecting response.
H&M Hugs the Brilliance of Ib Kamara and Rafael Pavarotti with Innovation Circular Design Story
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H&M welcomes 2022 with Innovation Circular Design Story, their newest foray into sustainable design. For all the fraidy cats out there, who think putting sustainability front and center in selling exciting fashion is high risk and sales depressing, could we get some perspective, please?
H&M — one of the the world biggest retailers — a company who cannot afford to screw up in the month of December with all the gifting and holiday parties going on — has chosen to make sustainability its big December story. The project launches online and in select stores on December 9.
Read MoreLemlem X H&M Capsule by Liya Kebede Launches Global Joy on May 6
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