The Spring 2025 Ralph Lauren Campaign Is One Young Americans Can Trust

Last September, New York Fashion Week Spring/Summer 2025 opened in a rather surprising location, casually called the East End by New Yorkers.

It was a quintessential Ralph Lauren experience — an ultimate, middle class guy makes good, American experience. They are in short supply these days, but Ralph Lauren should start a young mens academy for today’s young men so impacted by him.

In Virginia, Ralph Is the Man

After the disappointing 2024 presidential election in America, I cast my focus to work with young men in Virginia, who had voted for Trump. The group can be mixed, but it must have young male Trump voters.

For those young men — Latino, Black and White — Ralph Lauren is their hero. A mix of college men and young business owners, they stunned me with their breath of knowledge about marketing. They also know Louis Vuitton inside out, and Pharrell’s role there.