Gisele Bundchen in Vivara Holiday 2022 Campaign by Nicole Heiniger

Gisele Bundchen in Vivara Holiday 2022 Campaign by Nicole Heiniger

Gisele Bundchen returns for another Brazilian jewelry brand Vivara holiday campaign. Gisele’s Vivara Holiday 2022 images resonate with extra meaning, because the supermodel spent the Christmas holiday in Brazil with daughter Vivian Lake, 10, and son Benjamin Rein, 13.

It was the family’s first Christmas since the divorce of Gisele Bundchen and Tom Brady.

"It's my Rio Grande do Sul Heaven, Sun, South, Earth and Color Where everything that is planted grows and what blooms the most is love. It's always so good to come back home❤️," wrote Bündchen on IG as translated from Portuguese to English.

Nicole Heiniger [IG]photographed Bundchen in a return shoot for her as well.

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Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update

Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update

Supermodel icon, Brazilian eco-activist and businesswoman Gisele Bündchen returns (as always) as the face of Vivara Jewelry Holiday 2020. Photographer Nicole Heiniger (IG) shoots the campaign with styling by Renata Correa./ Creative direction by Giovanni Bianco; beauty by Henrique Martins

It’s routine now for AOC to check the sustainability credentials of jewelers featured in our pages. Vivara is the largest jewelry in Brazil, and Gisele Bundchen (IG) is one of the most prominent eco-warriors in the world, and particularly in her home country of Brazil. Together, they make sweet music for stones lovers.

Vivara has posted their sustainability policy online. Vivara has an application pending with the Responsible Jewellery Council, with a target certification date of September 2021.

AOC is not an expert in any way on sustainability practices among luxury jewelers. We note that the Vivara sustainability policy is very general and lacking in any specificity around goals or expected dates of achieving them.