Serena Williams 'Will Perform' Sports Wellness Brand Lands 3000 Walmart Stores

Serena Williams 'Will Perform' Sports Wellness Brand Lands 3000 Walmart Stores

Late in 2022, Serena Williams launched her wellness brand ‘Will Perform’, with an initial focus on recovery essentials for pain relief and sore muscles. The clean, cruelty-free, topical pain relief and daily muscle-care solutions are designed to reimagine recovery from demanding exercise routines.

Today Serena and her tribe are headed to 3000 individually-selected Walmart stores with an offering of three key products also available at Walmart’s online platform. These products include the “Will Relieve Lidocaine Pain Relief Roll-On“, and the “Will Relieve Lidocaine Pain Relief Spray“, both priced at $13, along with the “Will Rest Nightly Muscle Recovery Lotion“, which is also priced at $13.

“Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle. That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine,” Williams said in a written statement.

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Serena Williams Final Broke All ESPN Tennis Viewing Stats | Nike Serena Tribute Video

Serena Williams Final Broke All ESPN Tennis Viewing Stats | Nike Serena Tribute Video

Serena battled ferociously to her last serve in an over three-hour match watched by an average of 4.8 million viewers, making it ESPN’s most-watched tennis match in its 43-year history. The match’s final set had 6.9 million viewers.

After the match, Nike — a Serena sponsor — released the Serena Williams tribute compilation featured here.

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Serena Is Battling Hard . . . OMG , , , Queen Serena Won . . . She Won . . . She Won!!!!!

Serena Is Battling Hard . . . OMG , , , Queen Serena Won . . . She Won . . . She Won!!!!!

Serena Williams has battled her way back after being down 0-40 against NO. 2 in the rankings, Anett Kontaveit. Serena WON the first set 7-6. Anett Kontaveit won the second set. The crowd is on its feet, yelling and screaming and dancing every ancient dance they can think of on behalf of our Queen Serena Williams.

We are calling up every goddess and god from Africa to South America. Haiti, Brazil, Virginia, Louisiana, Florida, Puerto Rico — give us ALL the most powerful forces in the universe for Serena tonight.

She WON!!!! She WON!!!! She WON!!!! Queen Serena will advance to the third round. We are so proud of her.

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Serena Williams Utters 'Retirement' in Vogue US September 2022 Cover Story

Serena Williams Utters 'Retirement' in Vogue US September 2022 Cover Story

Serena Williams did not make her gorgeous appearance in Vogue’s Fall 2022 September fashion issue, styled by Gabriella Karefa-Johnson in images by Luis Alberto Rodriguez [IG] to say farewell.

Yes, Serena does speak of her upcoming retirement, but not because she notes the date. She will play again tomorrow in Toronto at the Canadian Open, aka National Bank Open, after winning her first match in 430 days yesterday, beating Nuria Parrizas Diaz.

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Serena Williams and Mini-Me Daughter Olympia in Stuart Weitzman Sp 2021 Campaign

Serena Williams and Mini-Me Daughter Olympia in Stuart Weitzman Sp 2021 Campaign

The world’s new dynamic duo Serena Williams and daughter Olympia appear together in a Spring 2021 Stuart Weitzman campaign. "The adventures of Serena and Olympia continue... this time with @stuartweitzman!" Williams said of the new campaign on Instagram.

Indeed, Serena’s 3-year daughter Olympia is a mini-me in their first-ever mommy-daughter joint fashion appearance, launched under the umbrella of Stuart Weitzman’s “Footsteps to Follow” in images by Ethan James Green [IG].

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Serena Williams Steps Up For Vital Voices; Alexis Ohanian Sr. Resigns Reddit Board

Serena Williams Steps Up For Vital Voices; Alexis Ohanian Sr. Resigns Reddit Board

The power of the project for Serena lies in Stuart Weitzman’s alliance with the Vital Voices Global Partnership Tapped to choose two women leaders to participate with her in the campaign, Williams tapped Ashlee Wisdom and Sage Ke’alohilani Quiamno. Wisdom is the founder of Health in Her Hue, a platform that connects black women to culturally competent health-care providers. Ke’alohilani Quiamno, founder of Future for Us, a civic organization that gives women of color the tools to succeed in the highest levels of corporate and social-sector careers.

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Serena Williams Narrates NIKE 'Dream Crazier' Commercial Debut At 2019 Academy Awards

Following in the footsteps of Colin Kaepernick’s compelling commercial to debut the 30th anniversary of NIKE’s ‘Just Do It’ Campaign, Serena Williams is the narrator in the brand’s new ‘Dream Crazier’ commercial, which aired Sunday night during the 91st Academy Awards. The newest ‘Just Do It’ ad features prominent trailblazing female athletes including including Williams herself, Olympic gymnast Simone Biles, San Antonio Spurs assistant coach Becky Hammon, Olympic fencer Ibtihaj Muhammad and other women sports figures expressing emotions including frustration, exhiliaraiton, anger, joy and more during their sporting events.

"If we show emotion, we’re called dramatic," Williams says in the ad. "If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.

"But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking, crazy. Coaching an NBA team, crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080, or winning 23 grand slams, having a baby, and then coming back for more, crazy, crazy, crazy, and crazy.

"So if they want to call you crazy, fine. Show them what crazy can do."

Amen, Serena! Thank you, NIKE!

Serena Williams Covers Allure Magazine's February Issue, Lensed By Tanya Posternak

Serena Williams Covers Allure Magazine's February Issue, Lensed By Tanya Posternak

Super athlete Serena Williams covers the February 2019 issue of Allure Magazine, styled by Zhenya Posternak in images by Tanya Posternak./ Hair by Vernon François 

Ashley C Ford conducts the interview Serena Williams: The Power of Unapologetic Greatness. This story has been told a few too many times right about now.

Serena Williams is a powerhouse woman with a lot to say on an infinite number of subjects. Journalists need to live a bit dangerously with her, not trot out the tried and true paragraphs we’ve read 100x by now. Serena doesn’t mess around. Ask her about Colin Kaepernick. Asl her about the NFL . For example, Serena recently sat down with her friend Oscar-winning, hip-hop Renaissance man Common to talk about being black on The Undefeated. Given the title of the Allure article, I would expect something like this to be revealed, as Serena talks about watching ‘Roots’ as a child:

Yeah, we watched all that stuff just to learn about our history. You become proud, you see all the stuff your people went through so you have an opportunity. Like that poem that Maya Angelou said, that we are the hope and the dream of a slave. If you think about what the slave had to go through, and then the life that we are privileged to live — I wouldn’t want to be any other color. There’s no other race, to me, that has such a tough history for hundreds and hundreds of years, and only the strong survive, so we were the strongest and the most mentally tough, and I’m really proud to wear this color every single day of my life.

Dear Journalists. If you want to interview the great Serena Williams, up your own game. ~ Anne

Serena Williams Challenges Women To Make The First Move in Superbowl Ad | Dedicates Winning Australian Open Game 1 To Moms

Serena Williams Challenges Women To Make The First Move in Superbowl Ad | Dedicates Winning Australian Open Game 1 To Moms

The great Serena Williams will be appearing in a Super Bowl ad directed by and for women. Delivering a message during Super Bowl LIII on Feb. 3 for Bumble, a dating and networking app for women, Serena challenges women to “make the first move — in life, in love, in business.” “We’re living in a world and society where people are starting to see differently and starting to understand that we are just as strong and just as smart and just as savvy and just as businesslike as any other male in this world,” Williams says in the ad for the company, which says it has 47 million users worldwide and calls Williams “the ultimate first mover.”

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Serena Williams Will Wear Virgil Abloah Collab For Nike At US Open 2018

Serena Williams Will Wear Virgil Abloah Collab For Nike At US Open 2018

Serena Williams will wear a new Nike Collection, designed for her by Louis Vuitton's menswear designer Virgil Abloh, in the US Open tennis championship. The one-shoulder dress was inspired by Serena's love of ballet and dance. includes a ruffled, tulle skirt with “logo” printed above the Nike swoosh and “Serena” printed alongside the sleeve.

“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,” Abloh said in a statement. “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”

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Serena Williams Withdraws in Australia, Shares Childbirth & Blood Clots Health Scare

Serena Williams Withdraws in Australia, Shares Childbirth & Blood Clots Health Scare

When Serena Williams withdrew from the Australian Open last week, after her loss in Abu Dhabi, some fans were concerned. Williams won the Australian Open last year, playing seven-months pregnant with her daughter Olympia. The Guardian reported:

“After competing in Abu Dhabi I realised that, although I am super close, I’m not where I personally want to be,” Williams said.

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