Louis Vuitton delivers smile-worthy holiday cheer in its first episode of a multi-segmented campaign lensed by Oliver Hadlee Pearch [IG] with video by Lope Serrano.

The Maison’s Mascot Vivienne and her friend Teddy arrive to explore all the Maison’s creations. As regulars, they might become treasured ornaments as the years go by — and we are eager to keep track of them.

These darling little creatures pop up everywhere in a distinct statement that whimsy is part of the holiday season and we are quietly encouraged to get “out of ourselves” and into the world of humanity.