Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update

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Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update

Supermodel icon, Brazilian eco-activist and businesswoman Gisele Bündchen returns (as always) as the face of Vivara Jewelry Holiday 2020. Photographer Nicole Heiniger (IG) shoots the campaign with styling by Renata Correa./ Creative direction by Giovanni Bianco; beauty by Henrique Martins

It’s routine now for AOC to check the sustainability credentials of jewelers featured in our pages. Vivara is the largest jewelry in Brazil, and Gisele Bundchen (IG) is one of the most prominent eco-warriors in the world, and particularly in her home country of Brazil. Together, they make sweet music for stones lovers.

Vivara has posted their sustainability policy online. Vivara has an application pending with the Responsible Jewellery Council, with a target certification date of September 2021.

AOC is not an expert in any way on sustainability practices among luxury jewelers. We note that the Vivara sustainability policy is very general and lacking in any specificity around goals or expected dates of achieving them.

Inez and Vinoodh Create Luxe Jewels 'Fragments' for Vogue Paris October 2020

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Inez and Vinoodh Create Luxe Jewels 'Fragments' for Vogue Paris October 2020

Executing an interesting concept, photographers Inez and Vinoodh explored their archives, choosing prior images of 11 models: Adut Akech, Anja Rubik, Anna Ewers, Arizona Muse, Edie Campbell, Freja Beha Erichsen, Kate Moss, Liya Kebede, Raquel Zimmermann, Rebecca Leigh Longendyke, and Rianne van Rompaey.

Vogue Paris Jewelry and Watches editor Marie Pasquier chose some of the season’s most sparkling high jewelry pieces from Cartier, Chaumet, Chopard, Dior, Louis Vuitton, Messika Paris and more. Turning the luxe loves over to Inez and Vinoodh, the creatives reimagined them as ‘Fragments’ for the October issue of VP (IG).

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Luna Bijl Is Simply Bejeweled in Vogue Paris by Claudia Knoepfel

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Luna Bijl Is Simply Bejeweled in Vogue Paris by Claudia Knoepfel

Sand-colored neutrals are the utilitarian backdrop for Luna Bijl’s luxe jewelry fashion story for Vogue Paris. Virginie Benarroch styles Bijl in simple gems from Cartier, Chaumet, Chopard, Pomellato and more. Photographer Claudia Knoepfel makes the fashion capture for the August 2020 issue./ Hair by Laurent Philippon; makeup by Marie Duhart

Ben Hassett Flashes Maty Fall in Bijoux Riches Images for Vogue Paris

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Ben Hassett Flashes Maty Fall in Bijoux Riches Images for Vogue Paris

Rising beauty Maty Fall [Diba] is styled by Morgane Bedel in ‘Bijoux: La Tete Haute’, a femme fatale elegance fine jewelry editorial lensed by Ben Hassett for Vogue Paris February 2020./ Hair by Olivier Schawalder; makeup by Lynsey Alexander

Gisele Bundchen Fronts Vivara 'Golden Time' Collection

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Gisele Bundchen Fronts Vivara 'Golden Time' Collection

Supermodel Gisele Bundchen has been a face of Brazilian jewelry brand Vivara for years. In this set of images, Gisele poses in ‘Golden Time’, a selection of chained bracelets, earrings and rings with circular silhouettes in modern designs.

As part of AOC commitment to tracking sustainable and ethical manufacturing practices, we share an entire page devoted to discussing Vivara’s corporate positions.