In 2016 supermodel Doutzen Kroes launched her #KnotOnMyPlanet campaign, created to support elephant conservation. Tiffany & Co came on board as a major sponsor and collaborator.
“We tie a knot when we don’t want to forget,” Doutzen said in the 2016 launch, explaining the campaign’s slogan. “We’ve been forgetting the elephants, and if we don’t do something now, they will disappear.”
The 2017 #KnotOnMyPlanet campaign launched in August with Tiffany & Co. developing key pieces to support elephant conservation. The New York jeweler has committed at least $1 million of sales to the Elephant Crisis Fund
“In the face of political uncertainty, those of us in the business community have a responsibility to keep moving forward,” Anisa Costa, chief sustainability officer and president of the Tiffany & Co. Foundation, explains. “From taking bold action on climate change to supporting organizations working to protect biodiversity and precious land and seascapes, Tiffany will continue to use the full power of its brand to bring attention to these critical issues.”
“Socially conscious consumers are demanding higher levels of sustainability and activism from companies today," Costa adds, "and the Save the Wild collection is an exciting opportunity for us to both increase awareness and financially support an issue we care deeply about."