Tiffany Commits To Sourcing Transparency For Diamonds .18 Carats and Larger

Tiffany & Co appears on AOC frequently, given their significant contributions to wildlife conservation, frequently working with superhuman Doutzen Kroes. Tiffany & Co understands that younger customers have different values from their parents and grandparents, when the topic is inclusivity and responding to our global climate crisis. These younger customers are also concerned about the sourcing of their products in an industry known for some heartless business practices around the world.

The Fifth Avenue jeweler has now committed to full transparency around the origins and ultimately the journey from mining to a sale at Tiffany & Co of all of its diamonds (0.18 and larger.

The diamond’s provenance will be listed directly next to the stone in stores, and a unique serial number, invisible to the naked eye, will be laser-etched on the gem’s surface. By 2020, the jewelry house vows to share the entire craftsmanship journey of each diamond, including cutting and polishing workshops in addition to the mine’s location.

The Fifth Avenue jeweler has now committed to full transparency around the origins and ultimately the journey from mining to a sale at Tiffany & Co of all of its diamonds (0.18 and larger.)

“Through transparency in sourcing and craftsmanship, we hope that people will further understand the important journey of a Tiffany diamond, and its positive impacts around the world,” said Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co.

Doutzen Kroes Says Ambassador Role For #Knot On My Planet Gives Her Sense Of Purpose

Doutzen Kroes Says Ambassador Role For #Knot On My Planet Gives Her Sense Of Purpose

Supermodel Doutzen Kroes didn’t just become an activist two years ago, but the Dutch superstar model, mom, wife, design collaborator and activist for humanity tells Vanity Fair that it’s her role as global ambassador for #Knot on My Planet that gives her a tremendous sense of purpose.

Vanity Fair checked in with Kroes before shooting the new #Knot on My Planet campaign with Naomi Campbell and Serena Williams also part of the production. The Knot on My Planet elephant conservation effort gained momentum when Reed Krakoff became chief artistic officer of Tiffany & Co. last year. The new collection will expand beyond elephants to also include rhino and lion pieces.

Tiffany has partnered with the Elephant Crisis Fund on the #KnotOnMyPlanet campaign, launching an initial campaign featuring Linda Evangelista, Christy Turlington Burns, Naomi Campbell and other prominent voices tying a knot to never forget elephants under threat from ivory poachers.

While there has been some good news — China banned all commercial ivory trading in 2017 — the situation remains bleak in many African countries. Most recently, nearly 100 elephants were discovered dead in Botswana, a country that has relaxed its elephant protection policies under its newly-elected president Mokgweetsi Masisi. New reports in Africa are that Botswana is also considering lifting its hunting ban.

Followup October. 21, 2018: The New York Times wrote on September 28 an article ‘Doubts Mount in Botswana Over Charity’s Claim of Elephant ‘Poaching Frenzy’.

We will dig much deeper into the very thoughtful arguments raised in this article concerning the influences of outside groups involved in elephant conservation being pitted against the wishes and interests of native Africans living on the land. The NYT article is too complex and valuable a read to treat it as an addendum.

AFRICAN ELEPHANTS PHOTOGRAPHED BY SUSAN MCCONNELL.

Returning to Tiffany & Co, Anisa Kamadoli Costa, chief sustainability officer at Tiffany and chairman and president of The Tiffany & Co. Foundation, sat down with Dr. Iain Douglas-Hamilton, founder of Save the Elephants, to discuss his tireless efforts on behalf of these magnificent creatures and what we can all do to help.

Jennifer Fisher Jewelry Takes A Stand For Immigration Ethics & Lab Grown Diamonds

Jennifer Fisher Jewelry Takes A Stand For Immigration Ethics & Lab Grown Diamonds

Jennifer Fisher's Instagram page is testimony to her customers' love for OTT jewelry -- aka statement or major bling designs. Why not wear two giant hoops in one ear, writes Vogue. More is better. And just to reinforce the idea that today's bling-lovin girls can also have heart, Fisher throws in ACLU petitions and sad pics of immigrant kids at the border, lost in America's totally dysfunctional immigration system. 

Jennifer Fisher's approach to jewelry design and her personal/brand values underscores that people must not judge a book by its cover -- a challenge in today's Inst-world. The idea that more-is-more may not reflect your personal values. They are not mine, but I will not criticize any brand that is working to product more "sustainable" or "earth-friendly" jewelry

Fisher's new relationship with Diamond Foundry reflects her customers’ changing views on diamonds, particularly her millennial fans who are candidates to buy lab-grown diamonds. “As we’ve grown, people have been asking us more and more questions about [the origins of] our diamonds,” she said. “This new generation wants to know that no one was harmed [in the mining of the stones], and that they essentially have a carbon footprint of zero. But at the same time, we’re getting tons of requests for diamond stud earrings—so I thought now was the perfect opportunity to become more sustainable.”

Arizona Muse Joins Julianne Moore In Celebrating Chopard's Move To 100% Ethical Gold

Arizona Muse Joins Julianne Moore In Celebrating Chopard's Move To 100% Ethical Gold

Chopard made a landmark announcement on March 22 that by July 22, the Swiss maison will only use ethical gold in all its jewelry and watch creations. Long-time friends of Chopard including Colin and Livia Firth, Julianne Moore and Arizona Muse joined Chopard's Caroline Scheufele and Karl Friedrich Scheufele in making the announcement. 

The commitment to sustainability is a long one. More than 30 years ago Chopard brought all its jewelry-making processes in-house in order to guarantee control of every aspect of their relationship with miners as well as promises made to Chopard clients. 

In 2013 the Maison made the decision to invest directly in artisanal gold, to increase its availability to the larger market. The company has a long-standing relationship with Olivia and Colin Firth, who champion sustainability through their Green Carpet Collections. Chopard defines “ethical gold” as gold acquired from responsible sources that have been verified to meet international best practices. From July 2018 Chopard gold will be responsibly sourced from either artisanal small-scale mines in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes, or from the RJC Chain of Custody gold through Chopard’s partnership with RJC-certified refineries.

Elephant Love: Doutzen Kroes Launches Phase 2 Of Tiffany's #KnotOnMyPlanet

In 2016 supermodel Doutzen Kroes launched her #KnotOnMyPlanet campaign, created to support elephant conservation. Tiffany & Co came on board as a major sponsor and collaborator.

“We tie a knot when we don’t want to forget,” Doutzen said in the 2016 launch, explaining the campaign’s slogan. “We’ve been forgetting the elephants, and if we don’t do something now, they will disappear.”

The 2017 #KnotOnMyPlanet campaign launched in August with Tiffany & Co. developing key pieces to support elephant conservation. The New York jeweler has committed at least $1 million of sales to the Elephant Crisis Fund

“In the face of political uncertainty, those of us in the business community have a responsibility to keep moving forward,” Anisa Costa, chief sustainability officer and president of the Tiffany & Co. Foundation, explains. “From taking bold action on climate change to supporting organizations working to protect biodiversity and precious land and seascapes, Tiffany will continue to use the full power of its brand to bring attention to these critical issues.”

“Socially conscious consumers are demanding higher levels of sustainability and activism from companies today," Costa adds, "and the Save the Wild collection is an exciting opportunity for us to both increase awareness and financially support an issue we care deeply about."

Shop the Tiffany Save the Wild Collection