The Observer UK reports that as Condé Nast prepares to launch GQ China and Vogue India increases its print run to 50,000 copies a month, the demand for a new face of fashion is in the works, one that will be transforming.

Model Padma LakshmiPaula Karaiskos, of leading British model agency Storm Model Management, thinks that the distinct look provided by Asian models will ensure longevity and success.