Donatella Versace Guest Edits 'Baroness' Magazine With Sarah Baker Holiday 2019 Campaign

Donatella Versace Guest Edits 'Baroness' Magazine With Sarah Baker Holiday 2019 Campaign

Donatella Versace adds the role of guest editor of the new Baroness Magazine to her Holiday 2019 resume. Founded by art and creative director Matthew Holroyd and Dazed & Confused editor in chief Isabella Burley, the glamazon magazine is also inspired by “scandalous celebrity sisters the Kardashians”. The magazine, writes Crack, “is putting female deviants back in control.”

Donatella collaborated with Sarah Baker on a new art project — anchored in Baroness and an accompanying six-part video campaign— for the 2019 holiday season.

Baker and Helena Christensen, dressed head-to-toe in Versace, are the main protagonists in the print and video narrative which includes a wedding party where the bride, played by model Meghan Roche, wears an Atelier Versace dress and the wedding gifts span from a pair of Chain Reaction sneakers to the Virtus bag. Jonathan Saxby and Simonas Pham join the cast. for images and video lensed by Edith Bergfors and Milo Reid.

Not even Telemundo could’ve thought of a more twisted and fabulous story, says mitú.