Two giants in the music industry — Jennifer Lopez and Shakira — will take the stage on Feb. 2, 2020 for Super BowlLIV, in Miami’s Hard Rock Stadium. The two superstars broke the news on Twitter, featuring each other.
Previously, the only Latin performers to take the Super Bowl haltime stage are Gloria Estefan (in 1992 and 1999 and as part of Miami Sound Machine in 1995) and Enrique Iglesias alongside a slew of other artists in 2000.
"Throughout the years, Pepsi has had a strong heritage in music, working with a range of artists from Britney Spears to Ray Charles to Beyoncé. The Pepsi Super Bowl Halftime Show has become one of the most iconic and anticipated music performances of the year, and we couldn’t be more excited to welcome Jennifer Lopez and Shakira to the stage," Todd Kaplan, Pepsi's vp of marketing said in a statement. "These two remarkable artists are setting a new precedent for what this show can become, and we’re confident that this will be an incredible performance for the ages."
"We’ve been working closely behind-the-scenes with our longstanding partners at the NFL, and now alongside [Jay Z] Roc Nation to bring these mega superstars together. It is a testament to our partnership and commitment to push the envelope of what is possible," Adam Harter, senior vp of Sports, Media and Entertainment for Pepsi also shared.