Coach delivers an enchanting spring fashion story ‘New Bohemians’, styled by Miguel Enamorado. Photographer Zoey Grossman captures models Brigette Lundy-Paine, Harleth Kuusik, Indira Scott and Kiko Mizuhara, joined by 20-year-old music talent with legendary DNA Selah Marley.
Femmes Adut Akech, Fran Summers, Guan Xiaotong, Indira Scott, Kiki Willems, Kiko Mizuhara and Sora Choi bring a fresh breath of global diversity to Coach’s Spring 2019 Ad Campaign, lensed by Craig McDean.
American heritage label Coach loves New York, unveiling its new Spring/Summer 2018 campaign, shot by Steven Meisel with an intention to "capture the tenderness of New York City." Meisel brings an all-star team to the campaign with creative direction by Fabien Baron, styling by Karl Templer, makeup by Pat McGrath and hair by Guido Palau.
The campaign features select pieces from the sprawling collection, including its homages to NYC street artist Keith Haring featured on bags, satin bombers and tees. The highlight of the Haring tribute is undoubtedly Coach’s new signature, which sees the timeless Coach pattern juxtaposed with Haring’s artwork “Tea Rose” rivets and matching hardware throughout.
Additionally, the brand’s biggest showpieces of this season are prominent, like the reimagined handbags that were first produced in 1972, with styles ranging from the Camera bag to the Mailbox.
Keith Haring was an American artist whose pop art and graffiti-like work grew out of the New York City street culture of the 1980s. Haring’s art blasted into hearts and minds with optimism, loud bursts of color, and bold graphic lines, fast-tracking his art career as a member of the underground art circuit where fashion, art, and music collided and collaborated.
Coach will buy handbag and accessories brand Kate Spade for $2.5 billion, an acquisition already approved by both boards of directors.
Coach CEO Victor Luis said he planned to "unlock Kate Spade's largely untapped global growth potential" and that the acquisition provides "an additional vehicle for driving long-term, sustainable growth.” The purchase also gives Coach a prestige brand with a strong Millennial following and potential to capitalize on recent success expanding into lifestyle categories like home furnishings.
Coach is also focused on its own brand, with a strategy of running fewer promotions and pulling out of discounting department stores like Macy's and Lord & Taylor. The company will employ the same strategy with Kate Spade by reducing online flash sales and its wholesale presence.
Kate Spade is the second major acquisition by Coach, who bought designer shoe brand Stuart Weitzman in 2015.