As the world goes totally mad, we must turn to the creatives -- that would be me -- to keep us from losing our minds entirely. LOL and crying through my tears.
Greta Thunberg has been honored with a typeface called Greta Grotesk, inspired by and emulating the teenage activist’s handwriting.
Tal Shub, creator of the typeface, is a designer based in New York who co-founded Uno, a company with a mission to eradicate single-use plastic bottles by offering a reusable alternative.
“We’re all very moved by how this girl has inspired so many people to take action,” Tal states. “From the very first moment of seeing her sign, I was really impressed by the bold design and clarity of the message.” As Greta’s letterings clearly struck a chord with many around the world, not just Tal, he was surprised at how little discussion there was around the actual typography. “Here’s this iconic piece of visual communication, yet nobody’s really paying attention to how that design is central to this movement. It’s really the classic typographic discussion – something that’s starring you in the face, but most people don’t pay attention to it,” he adds.
Read more details about Greta Grotesk’s typeface.