Nike Signs (No) Arctic Shipping Pledge, Joining H&M Group, Kering, PVH Corp

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The truth is that many large corporations have no problem that the Arctic is melting. They want the new shipping route as a terrible example of corporate greed and self-interest. Still, corporate interests are salivating to ship through the Arctic year-round.

It’s very important that NIKE has teamed up with the Ocean Conservancy to launch the Arctic Shipping Corporate Pledge, inviting businesses and industry to join in a commitment against shipping through the Arctic Ocean.

Ships are responsible for more than 18 percent of some air pollutants. It also includes greenhouse gas emissions. The International Maritime Organization (IMO) estimates that carbon dioxide emissions from shipping were equal to 2.2% of the global human-made emissions in 2012 and expects them to rise 50 to 250 percent by 2050 if no action is taken.


The Arctic Shipping Corporate Pledge invites companies to commit to not intentionally send ships through this fragile Arctic ecosystem. Today's signatories include companies Bestseller, Columbia, Gap Inc., H&M Group, Kering, Li & Fung, PVH Corp., and ocean carriers CMA CGM, Evergreen, Hapag-Lloyd and Mediterranean Shipping Company.

"The dangers of trans-Arctic shipping routes outweigh all perceived benefits and we cannot ignore the impacts of greenhouse gas emissions from shipping on our ocean," says Janis Searles Jones, CEO of Ocean Conservancy. "Ocean Conservancy applauds Nike for recognizing the real bottom line here is a shared responsibility for the health of the Arctic—and believes the announcement will spur much-needed action to prevent risky Arctic shipping and hopes additional commitments to reduce emissions from global shipping will emerge." 

For Nike to take a lead in advancing and promoting awareness of the Arctic Shipping Corporate Pledge is an excellent victory. With all the moves to track how products are made and transported, we can check a product on our phones and see if it's been transported through the Arctic. If the environment means enough to us -- this is where consumer power comes into action. But it takes business leaders like Nike to talk to other corporate leaders on some of these topics. At least, it's a collaborative effort of business and activism like this one.

Cynthia Rowley Asks: Is Your Swimsuit Hurting the Oceans? Change Your Ways Then

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If anyone can benefit from surfing in the Atlantic Ocean as a form of meditation, it’s veteran designer Cynthia Rowley. Montauk’s CR Suf Camp is headquarters for a meetup between Rowley and ELLE writer Faran Krentcil.

Rowley has battled fierce financial challenges for the last year, but her life is calm compared to the state of the world’s oceans. And surfers play their part in environmental damage. “Surfing is a reminder the world is bigger than me," Rowley explains, urging me back into the sea as the tide calms down. "The ocean is bigger than any of my problems.”

“Surfers are some of the most eco-conscious people in the world,” says Rowley, who's teamed with charities like the Surfrider Foundation to help promote cleaner beaches worldwide. “But for a long time, our primary uniform—the wetsuit—was made with polyester and really harmful plastics! The irony is mind-boggling... Once I saw how much plastic was in normal neoprene, I knew [surf wear] had to evolve.”

At a time when new designers are burnishing their eco-cred, Rowley has been marketing sustainable wetsuits, one-pieces, and bikinis for nearly 12 years. Partnering with a Thai factory for 12 years, Rowley may be one of the unsung heroes in today’s battle for sick oceans.

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“We started with the basic stuff—figuring out how to make swimsuit ‘skin’ from recycled plastic bottles,” Rowley explains. “The ‘carbon black,’ which is the spongy filler inside neoprene? We make it with recycled tires. And then there are components nobody thinks about, like glue. Every wetsuit uses glue, and so do a ton of swimsuits. But glue is often made from harsh chemicals—we don’t want that. So we found a water-based glue instead. If some of it sheds or erodes, that’s okay—it’s water!” As for the neoprene itself, Rowley’s team makes it with limestone instead of liquid plastic, swapping out a toxic material for one that biodegrades.

And why not wear wetsuits year-round, asks Rowley. And be a poser? In response to die-hard surfers who object to wannabes co-opting their authentic fashion gear, the designer is frankly philosophical. “On the one hand, I get that some surfers treat their wetsuit like a tool, something that really belongs to them as part of surf culture, and they don’t want it co-opted as a fashion item. But we’re trying to change that, because surf culture can’t exist without sustainable living. And if you can turn one item of clothing into like three different outfits, and you love how you look? Then screw it and wear what you want.”

Stopping by to shop swimsuits, we note that there’s no mention of the great story behind the designer’s sustainable credentials. Searching in earnest for discussion of her commitment to sustainability, we note her CR Surf Camp story but nada on any mention of her concern for oceans.

Perhaps this is why eco-conscious fashionistas know little about Cynthia Rowley’s passion for returning our oceans to their natural glory. That’s a shame, because her story is a good one. ~ Anne

Cynthia Rowley’s CR Girls Camp in Montauk, Long Island, New York

Cynthia Rowley’s CR Girls Camp in Montauk, Long Island, New York

House of Holland x Speedo Collab Uses Recycled Fishnet Fabrics For World Oceans Day

House of Holland x Speedo Collab Uses Recycled Fishnet Fabrics For World Oceans Day

Abandoned fishnets create havoc and life-threatening danger among for ocean creatures. And while there are significantly fewer fish alive and thriving in our oceans, Twice as Many Fishing Vessels are chasing them at sea, according to Smithsonian Magazine.

Supporting the eco-glam looks behind the House of Holland x Speedo collab is relevant to people with style. But talking truth around the entire topic of fishing nets — good and bad — makes one an even better global citizen. Check out World Oceans Day.

adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer


adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer

adidas shares the good news that Spring 2021 will be the launch date of its first fully recyclable trainer that comes with a never-ending lifespan. Let’s hope that America has a new president then, who has already announced that the US is rejoining the Paris Climate Agreement.

The adidas Futurecraft Loop trainer is a collab with Parley for the Oceans an organisation working to raise awareness of the threat to the world’s oceans – to create the shoe, which will be made from reclaimed marine plastic waste.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said a statement from Eric Liedtke, executive board member at Adidas. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.”

Greenpeace Launches New Anti-Straw Campaign For Ocean Creatures | 'Trash Isles' Trailer


Greenpeace Launches New Anti-Straw Campaign For Ocean Creatures | 'Trash Isles' Trailer

Starbucks announced in early July that it will eliminate single-use plastic straws from its more than 28,000 company operated and licensed stores by making a strawless lid or alternative-material straw options available, around the world. Starbucks, the largest food and beverage retailer to make such a global commitment, anticipates the move will eliminate more than one billion plastic straws per year from Starbucks stores.

Starbucks has designed, developed and manufactured a strawless lid, which will become the standard for all iced coffee, tea and espresso beverages. The lid is currently available in more than 8,000 stores in the U.S. and Canada for select beverages including Starbucks Draft Nitro and Cold Foam. The lid is also being piloted for Nitro beverages in additional markets including China, Japan, Singapore, Thailand and Vietnam. In addition, Starbucks will begin offering straws made from alternative materials – including paper or compostable plastic - for Frappuccino® blended beverages, and available by request for customers who prefer or need a straw.

Trump Revokes National Ocean Policy As Britain Launches Audit Of Fast Fashion Impact Environment


Trump Revokes National Ocean Policy As Britain Launches Audit Of Fast Fashion Impact Environment

Donald Trump cares little about the environment, and that was never more clear than when issued an executive order Tuesday revoking the 2010 National Ocean Policy of the Trump administration. Economic development is Trump's top priority, and if he puts the entire global ecosystem in peril, he could care less. That includes local quality of life as well. His mentality is drill baby drill. As for massive guts of plastic floating in the oceans and killing our fish, basta! Trump insists that it is RIGHT to pollute, to desecrate, to kill the earth in the name of consumption and economic development.

The Obama administration’s goal was to guide a more coordinated, sustainable management of the oceans and coasts in collaboration with states and tribes. Republican opponents call such a plan the liberal bureaucracy in action.  On Tuesday, conservation groups voiced strong opposition to Trump’s action, which, among other things, ensures “federal regulations and management decisions do not prevent productive and sustainable use of ocean, coastal, and Great Lakes waters,” according to the executive order.

The difference between Trump's attitude on consumption and sustainability could not contrast more with Britain's. While Trump practically demands that we pour more chemicals and plastic into the ocean, Britain's House of Commons has launched an environmental audit to assess the impact of fast fashion in the UK.