Gucci Moves Towards Mixed Gender Fashion Shows
Gucci's CEO Marco Bizzarri told The International New York Times International Luxury conference in Versailles, France, that beginning in 2017, the lead brand of the Kering group will combine it's mens' and women's wear fashion shows into a single event.
“Moving to one show each season will significantly help to simplify many aspects of our business,” Mr. Bizzarri said. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”
Burberry has also announed a similar decision beginning in September, as has Tom Ford. French brand Vetements will have a joint show in January and also begin immediate sales of the collection.
Gucci is the behemoth brand, reporting $4.4 billion in revenue with 525 wholly-owned stores globally.
“It is really being looked to as a trailblazer in the industry,” said Julie Gilhart, a consultant and the former fashion director of Barneys New York. “That makes this move potentially the most disruptive change yet.” via New York Times
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