Eye: Tiffany & Co Opens The Blue Box Café At Fifth Ave Flagship On Friday As Twitter Derides $1000 Tin Can From New 'Everyday Objects'
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Channeling its 'Breakfast at Tiffany's heritage made famous by Audrey Hepburn, Tiffany & Co opens its first Blue Box Café overlooking the entry to Central Park and Bergdorf Goodman. The cafe shares space with Tiffany's wholly-renovated fourth floor housing its luxury home and accessories collection and represents the first major project from Reed Krakoff, who assumed his position as chief artistic officer in January.
Vanity Fair describes the effect as one of dining inside one of Tiffany’s famed blue boxes, like some Tiffany-crazed genie who prefers crisp right angles to a bottle’s curves. That is very much the point. “Design of the space began from the idea of immersion in Tiffany—not only the feeling of being inside a blue box, but surrounded by Tiffany hospitality,” Richard Moore, the vice president creative director overseeing all things store and window design, explained. Guests will first lock eyes with the view of the park, he hopes, and then they’ll see the sea of Tiffany blue, which they’ve “embraced throughout.”
