Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update
/Supermodel icon, Brazilian eco-activist and businesswoman Gisele Bündchen returns (as always) as the face of Vivara Jewelry Holiday 2020. Photographer Nicole Heiniger (IG) shoots the campaign with styling by Renata Correa./ Creative direction by Giovanni Bianco; beauty by Henrique Martins
Gisele and husband Tom Brady shared news that will be joining Trump billionaire investor buddy Carl Icahn, Adriana Lima, and Ivanka Trump with husband Jared Kushner in Miami’s Indian Creek Island ‘billionaire bunker’. The power couple just spent $17 for a teardown home on Indian Creek to create their own castle on the exclusive development of just 34 homes.
“You won’t catch me dead living in the Northeast anymore,” Tampa Bay quarterback Brady recently said to ProFootball Talk. “I’m loving the warm weather and it’s been a great feeling.”
Brady isn’t kidding. The couple put their palatial $25.6 million Manhattan residence on the market at a “phenomenal markup” writes Variety. Purchased two years ago, the market debut price for the Tribeca condo is $40 million. The couple’s Brookline, Massachusetts mansion is also on the market for $33.9 million.
It’s routine now for AOC to check the sustainability credentials of jewelers featured in our pages. Vivara is the largest jewelry in Brazil, and Gisele Bundchen (IG) is one of the most prominent eco-warriors in the world, and particularly in her home country of Brazil. Together, they make sweet music for stones lovers.
Vivara has posted their sustainability policy online. Vivara has an application pending with the Responsible Jewellery Council, with a target certification date of September 2021.
AOC is not an expert in any way on sustainability practices among luxury jewelers. We note that the Vivara sustainability policy is very general and lacking in any specificity around goals or expected dates of achieving them.
This ambiguity of published sustainability goals at Vivara runs counter to the growing embrace of a full transparency approach among luxury jewelers. With Gisele’s strong environmental credentials on the line as the face of Vivara, we can only assume that she is satisfied with the environmental credentials and overall sustainability commitment progress of the brand.