Ralph Lauren shot his Fall 2021 Purple Collection in Milan, where he has just opened in mid-November a new flagship, located on Via Spiga. The space has a residential feel and includes the Bar at Ralph Lauren, where the designer is introducing his signature hamburger at the restaurant, already a very hot ticket.

Milan is the first Ralph Lauren store in a palazzo, and the designer’s fourth restaurant and bar after New York, Chicago and Paris.

“My first store in New York [on Madison Avenue] was also very residential, we call it the Mansion, and it changed the perception of what retail is about. I saw the clothes, the taste and the home environment as one,” Lauren told WWD during an exclusive Zoom interview. “You are walking into my home and I am welcoming you into a venue that [feels like home] yet it is elegant at the same time. It was important, [that this store reflect] the vision of how I felt about Milan.”

Lachlan Bailey [IG]captures the model-rich Ralph Lauren Purple Fall 2021 campaign, with creative direction by Jack Becht and directing by Bon Duke. Models include Birgit Kos, Freek Iven, Hamid Onifade, He Cong, Joy Islam, Lucky Blue Smith, Merlijne Schorren, Mica Arganaraz, Oulimata and Virgile Elana.