Sports brand Fila showcases Hailey Bieber in a new global campaign that gives “the model and entrepreneur a canvas to express her unique sense of style, while utilising some of the brand’s iconic designs”.

Shot by Renell Medrano [IG] and styled by Bieber along with Dani Michelle, Hailey wears a range of archival Fila pieces and core to assortment styles, including a crew neck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket. Beiber loves bucket hats and also sports Fila footwear.

A current analysis of recent Google searches by Dalston Mills Fabrics puts Bieber at the top of the list among fashion influencers in street style searches. Hailey Bieber also end up in the top 10 list, led by Ariana Grande, followed by Kendall Jenner and Billie Eilish.

“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” adds FILA’s Global Chairman Gene Yoon. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”

The designs in the collection tap into the currently popular varsity style, with a vintage twist, creating a more muted, understated look for the FILA brand.