Gucci Love Parade Campaign Spring 2022 by Mert & Marcus in Hollywood

Glamorous decadence defines Gucci’s Spring 2022 ‘Love Parade’ campaign lensed by Mert & Marcus [[G] AOC only misses Martha Stewart, who would have been a superb addition to the lineup.

After Martha jetted to LA for the Super Bowl, hosting the Puppy Bowl with her bestie Snoop Dogg, well she is sorely missed by us in this Hollywood extravaganza. We’re not sure this is a “chic Hollywood party”, given that food fights might break out any second among Miley Cyrus, Liu Wen, Beanie Feldstein, Tess McMillan, Jared Leto Jungjae Lee, Deng Lun and surely more.

Gucci’s Alessandro Michele has a love of Dionysian rituals embedded in his DNA. The campaign continues a blockbuster presentation on Nov. 3, when the ‘Gucci Love Parade’ collection rose fully-formed into the world, worn by over 100 models emerging from the TCL Chinese Theatre.

It’s part of a trend articulated by the New York Times in November 2021. Young customers are descending in droves into Manhattan’s most famous 50’s bars and landmarks like Bemelmans bar at the Carlyle, the King Cole Bar and even the Rainbow Room in Rockefeller Center.