Nora Attal on Mediterranean Coast in Weekend Max Mara Spring 2022 Campaign

Weekend Max Mara embraces the melting pot of cultural references that are part of the Mediterranean world. Mediterranean style absorbs prints, patterns and colors from southern Europe, northern Africa and western Asia,

British-born Nora Attal is herself a fashion model with deep roots in Morocco. Who knows where her mind travels, as she sits on a beach, lensed by Eddie Wrey [IG] for Weekend Max Mara’s Spring 2022 campaign. Anastasia Barbieri styles the campaign with plenty of Mediterranean blue and white, stacking the campaign with summery statement bracelets. /Makeup by Karim Rahman; hair by Pier Paolo Lai.

Summer hideaway: full of significance but devoid of any excess, all elements seem to fall into place in a landscape made beautiful by less rather than more. ~ Max Mara