Zara Presents Spring 2023 Makeup Trends with Sasha Pivovarova by Carlijn Jacobs

Zara’s [IG] commitment to sophisticated marketing delivers a beauty story that does as much for Zara fashion as for Zara Spring 2023 makeup trends.

Makeup artist Sam Visser brings sky and earth tones to top model Sasha Pivovarova’s smoky aquamarine and peacock blue eyes and sandy-neutrals face. The visual undercurrent is not only bold but complex, as the setting sun on the horizon drenches water, waves and Sasha in increasingly inky darkness.

There is female mystery in Carlijn Jocobs’ [IG] images, with Sasha rising from the ocean depths as a full-dressed, boss lady sea goddess styled by Imruh Asha. Sasha’s blonde hair bob by Mustafa Yanaz co-exists with her ivory head-helmet bathing cap.