In February 2022, AOC ran the headline Lens Guy Dan Beleiu Gets Down with Zara Kids and They LIKE Him!!! Today, Anne rests her case.

If this isn’t the first Nike project for Dan Beleiu, AOC doesn’t know about the other ones — and I just looked. Beleiu’s sophisticated, modern, high-energy style is perfect for Nike.

With Dan’s IG always hopeless, AOC followed an Ian Salter set design link on IG, which is where we hit paydirt and a bigger understanding of the project.

Ian Salter of Salt Studios delivered far beyond set design, as the creative-director center of this marketing magic. The Nike Spring/Summer 2024 Campaign was styled by Mindy LeBrock with makeup by Rika Shimada.

The Nike crew includes les femmes Nike’s senior brand marketing and creative leader Ayca Acun [IG] and Nike creative producer Therese Trikilis [IG]. Acun moved to the US 13 years ago without speaking English. Seems like that move turned out okay for her.

Beleiu is another photographer AOC has championed out of the gate since 2018.

Besides Zara Kids, Dan is working with both Louis Vuitton and Dior groups on multiple assignments. Also Missoni, Moncler and Rabanne. Yes!

Does Anne sound competitive? I just love watching high-bar performance action. Beleiu has it and so does this Nike SS 2024 campaign. Clearly Nike’s Therese Trikilis agrees, writing what is music to the ears of Salter’s work family: