The Red Lips Glam Drop

Supermodel Earth Mother Gisele Bundchen headlines Alaïa’s Spring 2024 campaign with bright red lips and a mile-wide smile. Now, THIS is a glam drop.

The red lipstick images blew Anne away — with a big smile, when they landed two weeks ago. She was saddened by a group of women — ones Anne regards as strong women’s rights activists and people she’s worked with on political campaigns — just crucifying Taylor Swift over her red lipstick.

Anne said nothing but quietly hit the unfollow button. Distress must be kept at a minimum today.

Lulu, AOC’s AI assistant, reminded Anne that red lipstick has long been associated with the suffragettes and women’s rights.

Lulu also reminded her that Vogue’s Sarah Mower inferred last July in her review of Alaia’s Spring 2024 collection that designer Pieter Mulier still doesn’t know what his Alaïa collection wants to be when it grows up — only that it carry his own original imprint on how he wants to dress ‘his’ Alaïa woman. The responsibility of defining her boundaries and demeanor seem to torture Mulier at times, whereas Alaïa the founder was consumed with her energy, spirit and physicality. She was fully formed and impossible to contain with precise boundaries — like Gisele.

What the show missed out on was the joyful self-glorification of female bodies that is now a spectacular part of pop culture. The narrowness of the casting excluded the embrace of curves that has been normalized by the young generation, and which they expect to see reflected back on runways. Granted, it takes technical know-how to engineer different sizes. Mulier has that at his disposal. It would be great to see him start to embrace a new vision of the Amazonian power that Azzedine Alaia invested in women—the part that’s as much about the soul and the pulse of the brand, as it is about the body.

Reality is that Gisele Bündchen puts this dialogue to rest for now, in Tyrone Lebon’s [IG] campaign images, captured at Riverset studios in Miami.

With a bouquet of Alaïa’s Spring 2024 Campaign images in release, it’s indisputable that Alaïa’s Spring 2024 campaign is one of the best of the season. Gisele infuses her Amazonian power and sensuality into every assignment she takes on with a fearless sensuality.

Gisele Bündchen Incarnates the Alaïa Woman

According to Alaïa’s Mulier, Gisele Bündchen incarnates the Alaïa woman like no one else. "Bündchen doesn't need any artifice. She appears more radiant than ever. Her fascinating presence is enough," according to the house. Well done, Alaïa.

"Gisele has something very unique about her, an aura which she seems to emanate. An absolute elegance. A very strong beauty," Mulier enthused. "She is so powerful and graceful at the same time.

"To me, she is the Alaïa woman," the Belgian designer continued to WWD. "And her connection to the house is so intimate. It was easy to make her embody the sensual vision of this new collection. Wearing Alaïa is natural for her."

About Joaquim Valente

Gisele Bündchen’s relationship with fellow-Brazilian Joaquim Valente is again in the limelight. This time friends are not denying that there is a strong romantic connection between these two fitness experts.

The first copy of ‘Nourish’, Gisele’s soon-to-be-released cookbook is also in her hands and on Instagram, along with her new Balmain campaign, photographed by fellow Brazilian Rafael Pavarotti.