Designer Marc Jacobs introduced his hotter-than-Hades campaign for his new fragrance ‘Decadence’ in fall 2015. Absolutely one of the most sensual models in history, Adriana Lima torches the campaign video, with moves that might seem a bit ‘forced’ today.

That’s because sensuality has been nearly forced off the face of the Earth in recent years — which does not ignore the nearly-naked clothes from designers like Anthony Vaccarello, who took the helm as creative director of Yves Saint Laurent — or YSL — in April 2016.

Legendary photographer and close friend of Marc Jacobs, Steven Meisel shot the Decadence campaign, which was recycled in summer 2016 with the introduction of a lighter version of the fragrance called Divine Decadence.

For a bit of timeline perspective, Adriana Lima gave up her wings as a Victoria’s Secret Angel in November 2018. Lima first modeled for VS in 1999, and there’s a strong possibility that she will hold the crown as the longest-running model for the lingerie brand.

The supermodel returned to Victoria’s Secret, walking the revived Victoria’s Secret 2024 fashion show. Adriana Lima had her first baby, a boy named Cyan Lima Lemmers in August 2022, with now-husband Andre Lemmers, a Hollywood executive. The pair very quietly married in December, 2024.

The debut of both Decadence [2015] and Divine Decadence [2016] represented a new concept for Marc Jacobs, who was always focused on a brand platform that was young, fresh and girlie. With the ‘Decadence’ fragrance portfolio, Jacobs sought to explore a darker, more sensual state of being and inner confidence.

This behind the scenes video of the ‘Decadence’ shoot is a good one, with plenty of screen time for both Jacobs and Adriana to hold our attention with solid commentary.