Holy Goddess! In Kenzo's new World fragrance by Spike Jonze, actor and dancer Margaret Qualley, daughter of Andie MacDowell, let's it rip with a leg up to the patriarchy. Kenzo World is the first fragrance to launch under the brand's creative directors Carol Lim and Humberto Leon.

Qualley delivers a frenetic head and body trip inspired by women's liberation and a rejection of the western civilization, white male perspective on cultural excellence and philosophical ideas. Margaret's dancing is choreographed by Ryan Heffington, the choreographer of Sia's 'Chandelier', with an original track by Sam Spiegel called 'Mutant Brain'.

W Magazine writes that the Kenzo World commercial may be one of the best perfume commercials of all time. And it spins an entirely new vision of young women who buy fragrance -- and what the heck -- the liberated mother like Margaret Qualley's own.

Qualley crashes through a floral Kenzo eye, a motif that has become a symbol of the Kenzo universe. "We loved the interpretation of the eye really informing your world, says Carol Lim. LVMH explains:

Now this iconic eye symbol marks the new boldly feminine fragrance from the house, Kenzo World. Designed by Patrick Li, the bottle features black rubber, pink gold and opaline, recalling the mix-and-match of colors and materials that inspire the designers and their collections. The stylized eye is an invitation to experience Kenzo World, a world to be explored right from the name printed in Braille on top of the box.

So Kenzo! It's just brilliant! And for all the young women starving to become fashion models, this is your competition, except to perhaps be a runway mannequin. Sharpen your skills, girls! Depth is becoming an asset. ~ Anne

We last featured Margaret and Andie in 2011, lensed by Eric Guillemain for Vanity Fair Italia's November issue.